P1 Key Roles and Responsibility of Marketing Functions

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Key roles and responsibility of marketing functions........................................................1
P2 Roles and responsibility of marketing relate to the wider organization context ..............3
TASK 2............................................................................................................................................4
P3 Comparison of the ways in which different organizations apply the marketing mix.......4
TASK 3............................................................................................................................................6
P4 Basic marketing plan.........................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the essential tool which helps to identify the different marketing activities of
the business like customer satisfaction, different promotional activities, demand and supply of
product, pricing strategy etc (Gillespie and Riddle,2015). This is the best methodology which
identifying the needs of the customer. Marketing is the process of managing all the external and
internal activities of the company it helps to managing the relationship with the customer,
suppliers and share holders and it also contains the different promotional activities for promoting
the product and increase the buying and selling activities.
Here marketing essential of Tesco will be discussed in the report. It is the British
multinational groceries and general merchandise retailer there headquarter in Welwyn Garden
city, Hertfordshire, England, United Kingdom. Firm provide the variety of products supermarket,
hypermarket, superstore etc.
The report will lay emphasise the roles and responsibility of marketing functions and also
explain the Roles and responsibility of marketing relate to the wider organization context.
Furthermore, report will describe comparison between Tesco and Sainsburry through 7 PS of
marketing mix. Moreover, study will describe the marketing plan for the Tesco.
TASK 1
P1 Key roles and responsibility of marketing functions
Marketing is the process which described the various business activities of the firm. Firm
use this process in their business to identify the needs and wants of the customer. Marketing is
the best tool which helps to attract the customers by their different promotional activities, Tesco
uses the tool of marketing in their business to increase the demand of the product. They improve
their services and quality of product to increase the profitability and sales of the business.
Commonly many small and big firms invest a lot of capital in marketing research to identify the
competitive advantages and customer needs. Therefore, it contains the different tools such as
buying, selling, advertising and pricing strategy, Thus, also entity research the market by
planning, organizing, controlling the process and promoting their business to enhance the growth
of the business(Gretzel,2018). Furthermore, This tool have different roles and responsibility it
helps to Tesco to build the good relationship with their customers, suppliers and different
stakeholders they use this process in the business to enlarge their reputation in the international
market.

Brand establishment
Marketing functions helps to company for establishes the successful brand of the product
by making the best product and services. Customer attract towards the high branded product and
it helps to increase the demand of the product. So marketing function of the Tesco have own
roles' responsibility towards the product that they provide the best services to the customer also
provide the herbal products to create brand awareness(Baker and Magnini, 2016). Tesco
promotes their product by evaluating the different strategies they complete the different task and
establish the successful brand awareness regarding the product and services of the Tesco.
Establish the product and services
Marketing function establish the product and services in the market, Tesco uses the
marketing tool in their business to establish the product in the market by using the different
promotional activities for introduce the retail services(Hisrich and Ramadani, 2018). The
promotional activities is the best tool for increase the demand of the product in the new market.
Therefore, advertisement activities is very essential strategies for every organization when Tesco
launching the new product in the market it is necessary that firm know about that which types of
needs are satisfied the customer and what the customers want, this is the main aim of entity to
ensure absolute satisfaction of the customer.
Establish the pricing strategy
Tesco set their pricing on newly product by using the marketing Strategies. A firm like
Tesco they provide the retail services in the market so they also want to identify that which type
of pricing strategy is suitable for the customer which means customer are likes the pricing of
product and they attract towards the product or not (Ivanova and Rahimi,2016). So Tesco uses
the best pricing in their business to attract the customer, and also satisfying the customer.
Build customer relationships
Marketing functions helps to build the customer relationship, it’s necessary to find the
needs and wants of the customer by making research and communicate with the customers and
understand their ideas in order to find the different needs and wants of the customer(Hugos,
2018). Marketing established the strategy and they create the survey in order to capture the
information regarding the needs of customer. Therefore, marketing is helps to build the customer
relationship.