Marketing Essentials Assignment Solved - Beauty Giant company
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Added on 2020-11-12
Marketing Essentials Assignment Solved - Beauty Giant company
Added on 2020-11-12
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Key roles and responsibilities of marketing .........................................................................3P2. Relation of roles and responsibilities of marketing with the various functional unit of theorganisation.................................................................................................................................5TASK 2............................................................................................................................................7P3 Compare the ways of different organisations apply to the marketing mix............................7TASK 3............................................................................................................................................9P4. Marketing plan for Beauty Giant..........................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing Essential enables them to develop the marketing plan and it must be includedin the marketing, organisation use the marketing to engage the consumers in its product andservices. Beauty Giant is the cosmetic company having more than 50 branches in UnitedKingdom. Service provided by the Beauty Giant is to sell the toiletries for men and women andthey are having good name in the market but they do not produce and manufacture the productthey purchase from the various world renown brand. Now the company has decided to launch theproduct name 'forever young'. This report explains the 7p's and it's comparison from the othercosmetic brand so they can apply the strategy and this report also elaborates the marketing planand how to execute this plan.TASK 1P1. Key roles and responsibilities of marketing Marketing plays an important role in every organisation. As the marketing activities helpsthe company in making the brand image, attracting the customers toward the company, creatingawareness among the customers for the product and services offered by the company(French,Russell-Bennett,2015). Roles and responsibilities of marketing function: Identifying customer needs: One of theimportant function of the marketing is to identify the needs of the customer. For collecting thedata about the need in the market the company can do the market survey which will help thecompany in analysing the current trend in the market. In order to analyse the market L'Orealshould analyse the market before launching any product in the market.Planning: After analysing the market the next step is to create a marketing plan. The marketingplan will create a steps which are to be followed it includes mission and vision of the company,creating an budget, helps in segmenting the marketing, and targeting the customer, positioningthe product in the market.Product development: Depending upon the need of the market the company should launch theproduct in the market. There are many factors which is important for the customers such asproduct durability, cost and design etc., therefore after analysing the market L'Oreal shouldaccordingly develop the product.
Packaging and labelling : The packaging and labelling helps in drawing the customer attractiontoward the product. The packaging is not only for protecting the product but it is a greatmarketing tool. The attractive packaging is always successful in attracting the customer.Branding : Branding of the product means to create a name, symbol or design by the companywhich is easily identifiable by the customers. Branding of the product decide that what peoplewill think about the product. Pricing: Pricing is one of the important function in marketing. The pricing of the product definesthe success or the failure of the product. L'Oreal bring the new innovations in the market fromtime to time thus penetrating the market and that to with the different prices. L'Oreal applies thedifferent pricing strategies to different market. The pricing strategies varies based on thefollowing factors such as competition, product demand and geography etc.Promotion : The company uses various promotional techniques in order to make people awareof their product( Du Plessis, 2015). The company uses the various promotion method such asadvertising, sales promotion, publicity and personal selling. For marketing purpose the L'Orealuse various attractive models as their brand ambassador such as Naomi Watts, Cheryl etc.L'Oreal uses various campaign for the promotion of its product which help the company inacquiring the huge share in the market. Product marketing : The company should create a products such as brouchers, sales sheet,flyer which contain the information about the product.Distribution: The company uses the various distribution channel such as produce to wholesalerto retailer to customer, producer to retailer to customer and last channel is from producer tocustomer for example the L'Oreal uses various online shopping platform such as amazon to sellits product. The company use other channels also( Karjaluoto and et.al., 2015).Monitoring social media : The one of the important function of marketing is to keep an eye onthe social media in order to see that what people are talking about the product and to create acontent for the social media which include the information related to product the company isoffering( Chang and et.al., 2015). L'Oreal uses various social media platform such as Instagram,Facebook, Twitter etc. L'Oreal youtube channel shows the video which tells how to use thevarious beauty products such as eyeliner, eyeshadow, etc.
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