Marketing Essentials: Roles, Interrelationships, and Tactics

Marketing essentials

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
M1 Analysis of roles and responsibility of marketing in relevance to marketing environment: 1
M2 Analysing significance of interrelationships between functional units and marketing of an
organization:................................................................................................................................1
D1 Critical analysis and evaluation of key elements of functions of marketing and its
interrelation with other functional units:.....................................................................................2
TASK 2............................................................................................................................................2
P3 Comparison of ways in which various organizations apply marketing mix to the process of
marketing planning:.....................................................................................................................2
M3 Evaluation of different tactics which is applied by business for demonstration of
achievement of business objectives:............................................................................................8
TASK 3............................................................................................................................................8
P4 Production and evaluation of basic plan of marketing for an organization:...........................8
M4 Production of detailed and evidence-based marketing plan for an organization:...............11
D2 Designing a strategic marketing plan which applies utilisation of 7Ps for achievement of
marketing objectives:.................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing refers to procedure of advertising or promoting products of an organization for
the purpose of improvement of sales. It indicates promotion, sales as well as delivers goods or
services to customer base. It enables business for improving customer attractiveness towards
brand which enhances profit generation of it. Hence, marketing can be defined as those activities
which involves promotion of products and services of an enterprise (Abbate, 2017). Marketing
approach named marketing mix can be utilised for enhancement of its effectiveness. Four
elements are involved in it, that is, product, price, place as well as promotion. Marketing refers to
identification of ideal customers and making efforts for drawing their attention. This report is
based on evaluation of marketing essentials for Colgate. Entity is founded in 1806 by William
Colgate. It serves in confectionery industry and its parent company is Mondelez International. It
is headquartered in United States. Report states explanation of marketing role and its
interrelation with another functional units of business. Ways of utilisation of marketing mix by
organization is compared for the purpose of achievement of overall objective of business.
Additionally, development and evaluation of basic marketing plan is conducted.
TASK 1
M1 Analysis of roles and responsibility of marketing in relevance to marketing environment:
Marketing plays a significant in enhancing recognition as well as sales of an organization.
Various roles and responsibilities are incorporated with marketing manager of Colgate. It
involves setting of marketing strategy, evaluation of brand equity, commencing brand strategies
in accordance to customer demands and achievement of objectives of an enterprise (Chang and
Chen, 2017).
M2 Analysing significance of interrelationships between functional units and marketing of an
organization:
Marketing have huge influence on various functional units of an organization. Interrelation
between human resource department and marketing department is that HRM department recruit
personnel for marketing department in accordance to requirement of later (Eagle, 2019). Finance
department evaluates financials required for the process of promotion or marketing and directs
organization accordingly. Overall, cost related activities of marketing in Colgate is evaluated by
1