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Developing a marketing plan for an organisation

   

Added on  2020-11-12

17 Pages5375 Words138 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing relate to the organisational context.........................4TASK 2............................................................................................................................................7P3 Comparison of ways in different organisation apply marketing mix for planning to achieveobjectives.....................................................................................................................................7TASK 3............................................................................................................................................9P4 Produce and evaluate a marketing plan for an organisation..................................................9CONCLUSION..............................................................................................................................13REFRENCES.................................................................................................................................14

INTRODUCTIONIn the modern world, marketing play an important role for any organisation to achievecompetitive advantages. It consists several market study for analysing and understanding themarket trends, fashions, customers choices, preferences, demands, maintain goodwill, buildeffective relations, provide better quality of goods and services, and adopt best tools ortechniques for the purpose of running an organisation and increasing profits or productivities ofthe firm. Marketing department play significant role in every business firm to conduct suchmarketing study and analysing customers demands towards products or services. it is importantto undertake several tools or techniques regarding marketing including punch line, slogan,celebrities endorsement, packaging and designing and many others for creating awareness amongtargeted audiences and increase more sales in the marketplace (Baines and Fill, 2013). Thisreport is based on McDonald's that an American fast food restaurant and it is situated in theCalifornia, US. This company is dealing with variety of products including Hamburgers,Chicken, Deserts, breakfasts, soft drinks, milkshakes, coffee and French Fries. This report willexplain roles and responsibilities of marketing functions and its relations with organisation. Itcompare marketing mix tool with other company and produce or develop a plan for achievingbusiness goals. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is an essential tool for every successful organisation because it helps inbuilding good image ins the marketplace by creating brand awareness among people in aneffective manner. In this included a set of procedure for manufacturing, designing, purchasing orselling, distributing and delivering any products or services to the targeted audiences for satisfytheir desired needs or expectations in well manner (Page, 2013). It consists various effectivetools or techniques which are beneficial for the organisation in increasing demands and creategood position in the marketplace in more effective manner. This can be helpful in generatingmore profits and productivities by analysing the market conditions so that sales volume can beenhanced and also support in creating market awareness. Every organisation focus on properenvironmental screening so that they conduct an study for market research in which they gatherinformation regarding market trends, customers behaviours and choices, current situations or1

fashions about good or services so that company can take corrective actions or formulate plansfor providing better quality of goods and services in an effective manner. Marketings departmentplay a crucial role in getting accurate data or information to the manufacturing department sothat they can make decisions about producing better quality of products and sell it into marketplace. In this included several components such as marketing planning, products, research orsurvey, tools or techniques, promotional activities, sales functions, customer relationshipmanagements and their level of satisfaction which are required to increase the brand image anddeveloping particular business in the competitive environment (Bowie, 2014). McDonald's ismost famous fast food company and restaurant that deals in number of food items in theinternational marketplace. McDonald's is providing several food and drinks at the global market and opened severalrestaurants in different places so that they can reach at potentials customers. They alwaysconsider market survey or research process that conducts for analysing consumer tastes orpreferences and also find various competitors in the particular areas. There are several branchesor franchisees can be seen of McDonald's in different countries or places because their mainfocus on increasing growth and achieve competitive advantages for the purpose of becomingmarket leader in the food and beverages sector. Management undertakes some importantfunctions that helps in increasing sales volume and generate higher profits or revenues. Ininvolves production process, marketing strategies, sales support, products development,distribution channels, communication or promotional activities and selling of specific goods andservices in more effective manner (Paraskevas, 2014). There are defined some marketingfunctions and their roles or responsibilities within the McDonald's firm such as:Functions of marketing:Marketing strategies: This is an important function that play vital role in the organisationas it describe various activities that must be performed by every firm to get succeed and achievecompetitive advantages as well. In this function, marketing manager focus on formulatingparticular strategies and make decisions regarding conducting survey and use appropriate methodfor creating awareness so that they can reach at potentials customers or targeted audiences. It isbeneficial for company to increasing market share and growth to attain predetermined goals orobjectives. 2

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