Marketing Essentials of Amazon Assignment
Added on -2021-02-21
| 17 pages| 4933 words| 31 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 17 pages
MarketingEssentials
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing functions ....................................................1P2 Roles and responsibility of marketing and its interrelation with wider organisationalcontext ........................................................................................................................................2TASK 2............................................................................................................................................4P3 Marketing mix of Amazon and E-Bay...................................................................................4TASK 3............................................................................................................................................8P4 Marketing plan for Amazon ..................................................................................................8CONCLUSION .............................................................................................................................10.......................................................................................................................................................11
INTRODUCTION Marketing introduces to activities undertaken by an organisation to promote thepurchasing or selling of a product and service. In addition, marketing refers as an effectiveactivity, set of institutions, and useful processes for developing, communicating, exchanging anddelivering offerings. Marketing includes promoting, selling and delivering goods and services toconsumers or other organisations (Baker and Hart, 2016). Marketing is vital essential to anyorganisation. It is the core process of investigating, advertising and selling services or products totarget customers. It is important for an organisation by improving its brand image and goodwillin marketplace and in customer's mind. For this project, Amazon is a chosen Americanmultinational technology organisation. It was founded in 1994 by Jeff Bezos and headquarteredin Seattle, Washington and Arlington, Virginia, United States. This report is based on differenttasks which includes role of marketing, interrelationship between different functions etc. 7P's ofmarketing mix and marketing plan for an organisation will also include in this project. TASK 1P1 Key roles and responsibilities of the marketing functions Marketing introduces as an effective process that comprises of entire activities involvedfrom the phenomena of product. There are different functions of marketing such as identificationof customer needs, planning, product development, packing and labelling, promotion etc. Allthese are consider most essential and important functions of marketing which will help Amazonto increase their sales and market ratio within given time duration. There are five major conceptof marketing, including, production, product, selling, marketing and societal marketing (Baker,2016). All these are main concept which will directly help an enterprise in development of itssuccess and growth at marketplace. In Amazon, marketing manager require to have differentroles and responsibility which are determined as under: Identification of customer needs: It introduces as a main role of marketing manager toconduct market research and identify customer needs and wants of particular products orservices. In this function, marketing manager must play effective role while selection of researchmethods such as qualitative and quantitative (Barik and Kumar, 2018). Both are essentialmethods which will help an organisation to collect accurate and appropriate information aboutthe needs and wants of clients about products or services. 1
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan