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Marketing Essentials

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Added on  2023/01/03

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PowerPoint Presentation
AI Summary
This presentation discusses the role of marketing in the context of Argos, a well-known catalogue retailer. It covers the roles and responsibilities of marketing function, interrelationship with other functional units, current and future trends in marketing, and the importance of marketing in constructing a brand image and influencing the consumer base. The presentation concludes by highlighting the significance of marketing for business success.

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