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Marketing Essentials: Apple

   

Added on  2020-11-12

12 Pages2569 Words441 Views
Marketing
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Marketing Essentials
Marketing Essentials: Apple_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK1.............................................................................................................................................3Covered in PPT.......................................................................................................................3TASK 2............................................................................................................................................3P3 Compare the ways in which different organisations apply marketing mix.......................3TASK 3............................................................................................................................................5P4 Produce and evaluate a basic marketing plan for an organization....................................5CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing refers to series of actions in which finally produced goods and services reachat ultimate consumer with different marketing attributes. There are four important attributeswhich help to marketers to allocate products and services that are product, price, place andpromotions. Marketing essentials include intended to satisfy consumers needs and wants so thatthey become loyal consumers of organisation. There are three marketing essentials inorganisation which is Marketer and what is product and services sell in market. The last onemarketing essentials is target market of organisation in which it has been deal. This report studyupon organisation which is Apple is an American multinational brand name its headquarter is inCalifornia, USA that design and formulate electronics, computer software and online services inworldwide. This report elaborates about roles and responsibilities of marketing and relation withother departments of marketing. Moreover it explains marketing mix that adopt by differentorganisation and at last it explains marketing plan of organisation ways to operate and behave indifferent ways. Marketing essentials include intended to satisfy consumers needs and wants sothat they become loyal consumers of organisation. TASK1Covered in PPTTASK 2P3 Compare the ways in which different organisations apply marketing mixIt refers to the actions and tactics that the company uses to promote its brand or productin the market. The 4 p's make up the marketing mix such as product, place promotion and price(Baker and Magnini, 2016).Marketing mixAppleSamsungProductProduct mix refers to the totalnumber of product lines that acompany offers to itscustomers. Product mix ofapple includes iPod, iPhone, IProduct lines of Samsungincludes large range ofelectronic products for eachincome class such asrefrigerator, washing machines,
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watch. Software and servicesare innovative, well designedand researched products. air conditioner, microwave anddish washer (Blythe, 2012). Inproduct mix of Samsung themobile phones consist ofvarious models which helpscompany to gain more marketand compete effectively(Brassington and Pettitt, 2013).PlaceApple sells their productsthrough telco , apple stores, andthe apple website. These outletshelp apple to expand andcapture market targeting largercustomer base . Samsung sell their productsthrough retail network . It hasthe ability to quickly expandand saturate the marketanywhere in the world. Furtherthey do not need muchresources to bring their phonesand tablets to markets and thesechannels also help in futuredistribution of Samsungproducts.Price Apple adopts price skimmingstrategy means customers aretargeted who are less pricesensitive and wants to receivebenefits of new technology. Itallows more cash flows for thecompany and conveys benefitsto other target segments (Dibband Simkin, 2013).As because of presence indifferent product categories,Samsung uses various pricingstrategies such as priceskimming and competitivepricing. It uses skimming pricefor smart phones where it triesto get high value for itsproducts before competitorscatch up. They uses competitivepricing for products other thansmart phones which have high
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