Marketing Essential

This presentation discusses the main responsibilities and role of the marketing function in a wider context. It also highlights the importance of marketing research, promotion, marketing plan, and the relationship between marketing and other departments.

P1 & P2
Marketing Essential

Covered Content
 Introduction
 Main responsibility of marketing function
 Role of marketing function in wider context
 Conclusion
 References

Introduction
Marketing is related to finding the
needs of buyers and providing them
high level of customers satisfaction.
Chipotle Mexican Grill is a USA
based fast food chain company. This
report will discuss about various
function of marketing. Marketing
activities of McDonald's will also
become part of this file.

Main responsibilty of marketing function
The importance of marketing department has increase
din last 3 to 4 decades. This division is related bringing
the business to an organisation. This factor is
continuously enhancing their responsibility in an
enterprise.

Continued...
Role of Marketing Function:
 Marketing Research: This wing of organisations like M
cDonald's take accountability of conducting various kind
of research in different markets.
 Promotion: It is the responsibility of marketing function to
promote the products of the corporation.

Continued...
 Marketing Plan: Packaging and designing is an important fu
nction for a company like McDonald's.
 Remove bad promotion: Corporation like McDonald's has
many competitors, they try to taint their image by spreading
wrong information about company and its product on social
media, an important medium of promoting commodities.

Role of marketing function in wider context
Marketing division of an enterprise help various departments
of the company. Their are responsible for supporting other wi
ngs of the organisation.

Continued...
 Marketing and Production:
McDonald's is known for their
taste and economic price.
Manufacturing and procurement
department need important detail
regrading preferences of the
customers. This help them in in
producing right quantity of an
item.

Continued...
 Marketing and Finance: Marketing team has complete k
nowledge about the industry. They play significant role in t
elling finance with the correct source of raising funds. The
reason behind McDonald's rapid growth that they invested
their funds in proper areas.

Continued...
 Marketing and Human Resource: Selecting right people i
n the organisation is the main task of HR wing. But this divis
ion seek assistance from marketing team because they help t
hem in telling the desired quality which in needed in a salesp
erson or market analysts.

Conclusion
From the above report, it can be concluded that marketing de
partment perform various significant function like conducting
market research and organising promotional activities. They a
lso help other division of the company by proving them cruci
al market information.

References
 Armstrong, G. and et.al., 2015. Marketing: an
introduction. Pearson Education.
 Gummesson, E., 2011. Total relationship marketing.
Routledge.
 Kitchen, P. J. and Burgmann, I., 2015. Integrated
marketing communication: Making it work at a
strategic level. Journal of Business Strategy. 36(4).
pp. 34-39.