Marketing Essentials: Role of Marketing, Marketing Mix Comparison, and Marketing Plan of Zara

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in ppt.............................................................................................................................1
TASK 2 ...........................................................................................................................................1
P3. Compare ways in different organisation apply marketing mix to marketing planning
process to achieve business objectives........................................................................................1
TASK 3............................................................................................................................................5
P4: Marketing plan......................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to the various activities which are covered by the organizations for
ensuring that their various products and services are able to reach the customers in an effective
manner (Eletxigerra, Barrutia and Echebarria, 2018). When the companies make the use of it
they ensure that they are able to achieve their goals and objectives effectively and efficiently
without problems and issues. Thus the role of a marketing department is quite important in the
organizations as it frames different policies to be followed by the firms. For this report, Zara has
been chosen. It is a Spanish company which specializes in fashion apparels and accessories. In
this assignment, focus will be made on explanation of the role of marketing and its interrelation
with other functions, comparison of ways in which the firms make use of marketing mix.
Additionally, specific analysis on preparation of a marketing plan will be made as a part of this
project.
TASK 1
Covered in ppt
TASK 2
P3. Compare ways in different organisation apply marketing mix to marketing planning process
to achieve business objectives
Marketing mix: It depicts the significant structure of company which is opted in terms of
effective actions and tactics to promote the products and services of brand within the market
area. For this, the significant encouragement of the concept for the customer centric which is
prominently tends to attract large customer base in order to earn huge revenues and profit. For
this, the manager of ZARA can make the effective chart for marketing mix that is helpful in
order to compare which is helpful in terms of making effective tactics that offer higher profit.
Basis ZARA H&M
Product Zara is considered as one of
the biggest brand that deals in
fashion, accessories, beauty
products and perfumes. For
this, the major strength of
H&M is the fashion retailer
that deals in clothing,
footwear, accessories and so
on. Brand is designed by the
effective art and technology
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company is to respond for the
quick manner in order to opt
for the demand of market and
customers. Company also sell
significant goods that suits for
the local culture and also
undertake the taste of people
(Blythe and Martin, 2019).
across the world. They also
tends to offer effective trends
and collection for the youth. It
also depicts the trendy
collection and accessories for
both men and women.
Price Zara tends to offer its products
at the reasonable price in
market area and because of the
middle class people who can
afford products easily. For
this, the pricing strategy is
helpful and appreciable among
average class people. It is
useful in terms of growing the
market share and image of
company.
H&M offer its products
considering the premium
pricing strategy by offering
products that tends to attract
rich and elite people across the
world.
Place In this, Zara believes in
motivating customers and also
has around 2259 stores in 96
countries. For this, company
tends to offer its products to
customers by considering two
prominent modes that are
online and offline. As because
of this, company tends to
attract the huge customer base.
This factor is quite effective as
it tends to represent the
prominent place in which
products and services are
presented among the customers
so that they can purchase and
earn high profitability
(Muralidharan and Raval,
2017). H&M tends to sell its
products across the world in
4135 stores. For this, they
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