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Marketing Essentials of Wikison company : Report

   

Added on  2020-06-06

11 Pages3595 Words33 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function .......................................................1P2 Relation of roles and responsibilities of marketing function with wider organisationalcontext ...................................................................................................................................3TASK 2............................................................................................................................................5P3 Application of elements of marketing mix by different organisations to achieve businessobjectives................................................................................................................................5TASK 3............................................................................................................................................7P4 Marketing plan for n organisation.....................................................................................7Covered in PPT.......................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONMarketing is a process include various activities to attract large number of customerstowards the firm's product. This is the only activity which provide an opportunity or platform toa firm to communicate with large number of customers (Wirtz, 2012). Basically this a process ofcreate, communicate and offer something to individuals for satisfy their specific needs. Thisactivity start from identify the needs of customers. This is one of the important activity of everyorganisation and contribute a lot in growth of company. It is very essential that this should bewell executed by every firm. Various communication tools such as advertising, sales promotion,direct marketing, personal selling , publicity and many more are used by a company to deliverinformation and pursue large number of individuals to buy firm's product. Wilkinson one of thebiggest retailer who deals in variety of grocery, skin and health care products, is taken under thisreport for study. Main function, roles and responsibility of a marketing department is detailedunder this report. Further relationship of these functions with other function of a company is alsomentioned under this. Marketing plan for Wilkinson and application of elements of marketingmix by different enterprises is also described in this. TASK 1P1 Key roles and responsibilities of marketing functionMarketing department is one of the main department of every enterprise. This is the onlyfunction which communicate with customers and give them information about the company'sproduct and services. This department first collect information about the needs, wants and tastesof customers. After that this collected information is used by top managers of firm to delverquality products to its customers. Like any any other department there are some main roles andresponsibilities of marketing department also and it is very necessary that all these should bewell executed by firm. Main roles and responsibilities of marketing department of Wilkinson canbe understood by the following points:Product: Any item which is produced by company to satisfy needs of people is know asproduct. It can be tangible or intangible orb can be a form of a product and service. Itcomes under the responsibility of marketing department to ensure that firm is producingright product which have demand in market (Rowley, 2016). It is very necessary thatextensive research must be done by the marketing department during the development1

phase of product. Further it also a responsibility of marketer of company to produce aright product mix. Price: Amount of product which is paid by a customers to get the product is known asprice. It is one of the important component of growth of that product. This decide profitof company. To set a right price for product research can be conduct marketingdepartment in order to get idea about what customers are willing to pay for company'sproduct. This is the only factors which give shape to the perception of an individual aboutthe product (Pike, 2015). Offer value to customers for the price they pay comes under theresponsibility of marketing department. Market penetration, market skimming and neutralpricing are the main strategies which can be used by Wilkinson to set price for itsproduct. Selling: Exchange of goods to customers in exchange of some monetary amount isknown as the process of selling. It is very necessary that this process should beconvenient and for this various efforts can be done by the marketing managers. They canmake sure that products of firm are available near all the stores of customers so they caneasily purchase product without facing any kind of inconvenience. Promotion: this is one of the important activity of marketing department as it help toboost sale of company's product and help in brand recognition. Public relations,advertising, advertising and sales promotion are the main key elements of promotionwhich can be used by marketing manager of Wilkinson. It is a foremost duty ofmarketing manager to utilise all the resources and make and communicate a effectivemessage with customers so they can be influenced to buy the company's product. MIS: Management information system is a concept under which enterprise storecollected data in technological devices such as computers and use this later for makingdecision about the company (Papasolomou and Melanthiou, 2012). Number of researchare undertake by marketing department to identify about what is going on market, needs,wants of customers and many more. It is very essential for marketing manager to storethis data and then provide same to the top managers so they can take effective decisionsabout future activities of company. 2

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