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Marketing Essentials For Cadbury PDF

   

Added on  2020-10-22

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Marketing Essentials

Table of ContentsIntroduction .....................................................................................................................................3Activity 2.........................................................................................................................................3Application of marketing mix to achieve business objectives along with comparison withcompetition..................................................................................................................................3Tactics applied by Burberry to achieve organisational goals and objectives..............................7Basic marketing plan for Cadbury..............................................................................................7CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

Introduction Marketing is a set of methods which are used by organisations so as to grabbing attentionof large number of customers towards the offerings of firm so that sales and productivity wouldbe enhanced. This activity is also very necessary for the firm because it influences the buyingbehaviour of customers so that they can easily purchase the product. Chosen firm for this projectis Cadbury which is a UK based Multinational corporation that provides its duties inconfectionery sector. Present report will discuss about the coherent marketing plan along withcomparison of marketing mix of two companies of a similar sector.Activity 2Application of marketing mix to achieve business objectives along with comparison withcompetitionMarketing mix can be defined as a set of tools or methods which are used by organisationsfor promoting their brands or products in market. It mainly depends on seven elements that areproduct, price, place, promotion, physical evidence etc. This technique is used by company forupdating the company about existing offerings or policies so that relevant changes can be madefor competing the rivals in market (Baines, 2013). Nestle is a Swiss multinational companywhich deals in a same sector of Cadbury and providing tough competition to each other.Comparison of both companies on the basis of Marketing mix is given as below:FactorsCadburyNestleProductCadbury is a renown firm andhave build its strong presenceacross the world. Companyoffers various confectioneryproducts like dairy milk,Dinky deckers, Bitsa wispa,freddo etc. Nestle is a multinationalcorporation and also known asworld's largest food companyon the basis of revenue.Offering of firm includes Babyfood, coffee, dairy products,ice creams etc. As companyoperates its functions at largelevel then they also makemodifications in existingproducts on regular basis so

that brand image can bemaintained in market.PricePrice is also an essentialelement of marketing mix thatsupports the managers of firmin capturing huge market shareand customer base. Companybelieves in low pricing methodand delivers products at lowprices as compared to othersdue to which they have buildgood brand image in themindset of customers. For e.g.Price of a dairy milk chocolate100g is £2.00Whereas, Nestle providesquality products at premiumrates. Prices of allconfectionery products ascompare to Cadbury is high.For e.g. company charges onshreddies 80g of around 2.5pounds.PlaceCadbury operates its functionsin around 60 nations aroundthe world and their productsare easily available atsupermarkets and local shopsdue to which they havemaintained good image inmarketplace. Apart from that,company have also started toselling its products throughonline platforms so that largemarket area should be coveredin a less time-frame.Where, Nestle has made itspresence in 189 nationstherefore market size of firm islarger than Cadbury. Inaddition, company also offersproducts at online platformsdue to which market share offirm is also high than Cadbury.Company have also opened itsoutlets in metropolitans citiesin most of the nations so thatcustomers can easily find theirofferings.PromotionIn order to promotingofferings, Cadbury is usingvarious methods or techniques.Company always stay classicand innovative in theirmarketing ideas when they

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