Marketing Functions of McDonald's

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Marketing concept and its role and responsibilities in marketing function..........................1
P2: Role and responsibilities of marketing in wider organization..............................................4
TASK 2............................................................................................................................................6
P3: Marketing-mix followed by McDonald's..............................................................................6
TASK 3............................................................................................................................................9
P4: Marketing plan for McDonald's............................................................................................9
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is the activity and processes for inventing, communicating, delivering and
dealing offers that have value for customers, partners and society. In other words it can said to be
process by which goods and services transform from idea to customer. Under his project report
marketing strategies of McDonald's is being discussed that they are using it into their business to
satisfy customer needs and wants (Berkowitz, 2016).
The objective of this project is to know about how companies are using marketing
techniques in their business in relation to satisfy customer needs and demand. The project is
carry three task which summaries of various aspect related to marketing. First part of task talk
about role and responsibilities of marketing function and in organisational context. In the next
task different ways in which marketing mix are applied in marketing planning.
It will help to achieve business objectives and development of company in coming future.
Last task is related with marketing plan for above selected organization. As a marketing manger I
have asked to overcome bad condition and miscommunication system that is lacking in the case
of McDonald's. A proper design of plan will help the company to reduce their marketing plan in
order to make it more suitable achieving their objectives.
TASK 1
P1: Marketing concept and its role and responsibilities in marketing function
Marketing concept: It is the study that company should analyse the needs of their
customers and after then make decision to fulfil those needs, much more easy way. McDonald's
is using these concepts in their business operations to provide better services to its customers as
well as society. The marketing concept are most important for any company because it will
provide a complete shape to their business. Some of the marketing concepts are:
The production concept: The reason behind this concept are customers will use that products
that are available and extremely economical (Campbell and Martin, 2015). McDonald's is using
this strategies to as to major risk of focusing too broadly on their own operations and reducing
sight to attain its objective. It will help the company to modify production and distribution
system to increase efficiency.
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Product concept: This concept hold that customers will using those product that are of best
quality, performance and attractive features. Continuous improvement is the main target of this
concept. Companies are using this concept very wisely to make improvisation in their product.
The selling concept: Next concept in marketing is selling of production. It build relation among
customers and business. It is based on that idea that customers will not purchase much of product
of unless it proceeds a large selling and promotion effects. It aim is to sell what company makes
those which are demanded by market (Ebert and Griffin, 2015).
Marketing concepts: It is a huge challenge that are faced by the every business to follow above
mention concepts. Development of right plan and techniques will help them to attain its
objectives in allotted time frame. It is mostly based on that concept that delivering that product
which can satisfied customer need and wants.
Societal concept: It means that company should create value to customers in the way to organise
and improves their taste and preferences in relation to their product to get long term benefits. It
indicate that company should plan to achieve sustainable marketing that would meets current
needs of customers as well as business.
Role of marketing:
It play an important role in building relationship among customers and the organisation
those are offered to the market (Gummesson, 2011). Function of marketing is also branding of
participation in publicity activities customer interaction through regular feedback and reviews.
The main role of marketing is to increase maximum sale by offering most productive product to
its customers. To make healthy competition at market place will help to face it in more effective
manner.
Function of marketing:
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