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Marketing Essentials INTRODUCTION

   

Added on  2020-11-23

16 Pages5266 Words167 Views
MarketingEssentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions.................................................................1P2 How roles and responsibilities of marketing relate to an organisation..................................4TASK 2............................................................................................................................................6P3 Compare ways that various organisation apply marketing mix to planing procedure...........6TASK 3............................................................................................................................................9P4 Produce and evaluate marketing plan for an organisation.....................................................9CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13

INTRODUCTIONMarketing refers to that study which help in analysing and determining whole target,competitors, customers and latest trends for selling specific products and services in the largemarket area. Management can exchange the relationship and used to create, deliver, render,supply of products to their buyers for satisfying them towards their innovative products andservices effectively. Marketing is the set of whole activities and functions for communicating,processing, servicing and delivering different types of goods and services for their buyers in thesociety. There are various organisation which mainly concentrate on using best appropriatemarketing methods for promoting new goods and services that includes packaging, promotion,brand ambassador, design of products, media, creating and developing awareness and alsoattracting customers towards company products and services (Pike, 2015). This report is basedon Cadbury that is situated in united kingdom and they are mainly deal with confectionery goodssuch as crème egg, dairy milk chocolates, etc. The main purpose of this project is to describingthe major roles and responsibilities of marketing functions and how such are interrelate withwider context of organisation. There are different ways for implementing marketing mix to theplanning for various organisation to achieving high level of business goals and targets. TASK 1P1 Roles and responsibilities of marketing functionsMarketing is the effective method and tool for an organisation for developing business inthe high competitive environment in effective manner. There are various activities whichcreating, producing, buying, selling, delivering and designing of effective goods or services inbetter way. Along with this, it is required for each business organisation which help in attractinglarge number of customers towards their new products and services in the whole market place.The main successful company consider the various marketing methods and techniques foradopting best suitable for enhancing the sales base and also generating high level of income andrevenue within an enterprise (Scarborough, 2016). It can be described as effective managementprocess which assist in managing and maintaining whole business operations and its functions inwell organised manner. On the other hand, it is another supportive method for creating firm byexamining and analysing current market condition, situations, trends, buying behaviour,competitors and some real situations which help in developing effective decision regarding1

delivering of goods and manufacturing services to the target audience for achieving theircommon needs and requirements in desired manner. There are various environmental factors which directly impact on business operation andits profitability in properly (Malhotra, 2015). This will includes internal and external forces suchas technological, social, demographic, political, economical which affect external way. This isrequired for adopting best appropriate strategy for developing effective decisions in bettermanner for the company. Functions of marketing:Strategy – Each organisation have different strategies and also they have to plan fordeveloping and creating good place at the large market area. They require to determineeffective strategies for gaining set goals and objectives in better manner. Research – This is another major function of market where company manager require toperform all duty and responsibility for conducting such type of investigation to analysingwhole target market, competitors, trends, demand and the main motive of this firm is todeveloping appropriate decision for adopting effective tools and strategies which makespecific goods and services. Product development - An organisation mainly determined such survey procedureswhich assist in collecting and gathering accurate data for achieving desired goals andtargets for attracting desired customers. Roles and responsibilities of marketing functions:In Cadbury, marketing division play an essential role for developing awareness andbusiness concern. There are various methods and techniques so that it will effectively target theircustomers in the large market place. Along with this, company manager mainly concentrate onanalysing different opportunities for enhancing reputation and also make high level of profit andincome for an organisation (Urbina, 2014). CADBURY deliver confectionery items to thedomestic as well as international customers and they have certain roles and responsibilities suchas promotional methods, sales services, investigation and study, planning of new productdevelopment, customer services and accounting and funding, etc. such are required functionswhich should be performed by an enterprise. Finance – This is one of the most required factor which assist in smoothly running ofbusiness operations and its functions in better manner. If firm have no fund so they does2

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