Report on Marketing Essentials of Cadbury Company
Added on 2020-06-03
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Explain the key roles and responsibilities of the marketing function for the chosen org.1P2 Roles and responsibilities of marketing in context of wider organization........................3M1 Roles and Responsibilities of Marketing.........................................................................4M2 Analyse the significance of interrelationships between marketing and other functionalunits........................................................................................................................................4D1 Interrelationship between marketing and other functions of an enterprise......................5TASK 2............................................................................................................................................5P3 Comparison of application of various elements marketing mix.......................................5M3 Evaluation of different tactics applied by Cadbury to demonstrate how business objective................................................................................................................................................8Can be achieved......................................................................................................................8D2 Strategic marketing plan that tactically applies the use of the 7ps to achieve overall.....8marketing objectives...............................................................................................................8TASK 3............................................................................................................................................9P4 Evaluation of a basic marketing plan for the organisation................................................9M4 A detailed coherent evidence based marketing plan for the organisation....................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is various under which marketers use different promotional tools in order tomake the Inform about products and services of the organisation. In other word marketing is themanagement process where through goods and services move from the customer. There are 4pselements in the marketing where product, price, place, or promotion. Marketing is the based onthinking about the need and want of the customer and some techniques getting exchange cash foryour products. They are use to increase the firm create, satisfy and long term of the customer.Many tools use for the make customer information and how can we satisfy of the customer byproduct and services and give attractive offer (Wright, ed., 2014 ). Customer satisfaction anddemand is very important for the organisation and achieve growth. In organisation there aremarketing department is very crucial division of the firm and its essential and there all activitiesin their operation in organisation. That is individual think of the marketing there are a firm isselling a product and providing services. Marketing is activity of making strategy for the sellingof product and services. If we think about the marketing it is mainly made up of strategy for theneed of customer and how can we sell of the product. Marketing department is major role andresponsibilities of the make interrelationship with other department and company. A marketingdivision research about how can we target customer and achieve goals are studied here. Cadburyis an international manufacturer and multinational company, Cadbury founded by john Cadburythere headquarter London, United Kingdom .and distributor of the branded confectionary.Cadbury represent of a chocolate biggest business. The company operate in the Euro zone andsouthern America. Cadbury is a reputed internationally company chocolate provider inn wholeworld. This is a big brand so people are easily identifying it. This is reputed brand so that ispositive think about the product. Cadbury was 1824 established in England .and this is operatesin basically 50 countries in worldwide and it is known for dairy milk, crème egg ,and roses in theselection boxes .they are provide in some of premier foods like cake and ice cream basedproduct. TASK 1P1. Explain the key roles and responsibilities of the marketing function for the chosen org.Basically, marketing is the process of management and exchange relationship withcustomer and company. The main aims of marketing are to create the need and want ofcompany's products and services. Focus on the promotion and major activities of the customer1
satisfaction. This helps the enterprise to earn maximum high profits and at the same time, someof the promotional tools are there such as advertisement, newspaper, radio, magazines and manymore which marketer of Cadbury can use. Cadbury is the leader of market confectionary andchocolates and it is very important role in success in the marketing on the basis of the productservice and quality because they are conduct a survey of the consumer need and Requirement ofthe product in the market. The company also aware regularly in the product and quality.Cadbury has targeted the people of some offering new sign of the promotional strategy likeCadbury silk (Cornwell, 2014). Cadbury marketing is segmentation, marketing, positioning andtargeting of the customer. It is very important that all roles and responsibilities of marketingdepartment of firm must be well executed. Main roles and responsibilities of marketingdepartment of Cadburycan be better understood by the following points:Product: Basically, Range of the product of the Cadbury it is pretty large and goodquality because Cadbury is classified product according to season and its product notonly related to the chocolate but also they are make some of other product like beveragesand desserts include .Cadbury is produce some of the other product in festive season likeChristmas and other occasions and some of the product like ice cream and biscuitsproduce all every time. In order to attract more number of individuals, it is very importantthat product ofCadbury must be unique and featured. For this, manager of marketingdepartment of firm remains responsible to carry out research in order to find out the mainfeatures which must be there in a product so that company can achieve its set objectives,goals and targets. And there are lot of products namely Carmel cake, Cadbury five star,Bournvita, bytes, Crunchy, Cadbury dairy milk, and Cadbury five star, etc. Price: Cadbury price is the different- different as per the quality of the product. Few ofthe products price is high, according to marketing strategy depend on the competitiondemand and packaging. They also have option for the people which is according of theproduct sizes and packaging. And some of product these price is low these items are likeéclairs, five stars and perk. according to market we find the compiled gifts package areprovide for the people that is mainly provide for people in festive season like Christmasand marriage season and maintain prices for the target customer.Place: Cadbury product is available in the everywhere in the world and the company hassure for the product in available in worldwide. The products are available in the rural2
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