Report on Marketing Essentials of McDonald
Added on 2020-06-05
16 Pages5234 Words58 Views
MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Description on roles and responsibilities of marketing. ........................................................1P2 Description on how roles of marketing are relates to wider organisational growth. ............3P3 Description on ways in which firm use elements of marketing mix to achieve overallbsuiness objectives. ....................................................................................................................4P4 Description on development and evaluation of basic marketing plan. .................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONThe term marketing is a process which is helpful in managing all activities which willhelp to promote growth. It is the kind of action which works as conducting effective research sothat products and services can delivered to the market. In this the needs of customer is to beidentified. With the help of better and effective promotional strategy the commodities of marketcan be developed. The selling and marketing both are two differed terms but this are interrelatedto each other. This is the process of finding best and potential customers. With the help of bettercommunication the things can be done effectively. This works as backbone to the organisation. The present report will focus on the activitieslike McDonald's, it is the global leading brand. This is earning large amount of revenue with thehelp f identification, selection and development of commodities the entity is able to earning largeamount of revenue in market (Deshpande and et.al., 2017). In addition to this report will focus onthe activities like roles and responsibilities of marketing, plan and all other which will help toconduct successful marketing activities. With the help of marketing tool the firm is able to createthe customer and entity is able to derive larger amount of future growth. TASK 1 P1 Description on roles and responsibilities of marketing. The marketing is very important component in relation to be responsible for organizingevents which will be helpful in order to have ultimate growth in market. This is one of the coreactivities which will useful in order to satisfy customer in the market. The marketing activities isconsists of various kind of roles and responsibilities in market. The organisation will work as toenhance the brand image if they do all the things in the well and effective manner. They alsoplay important role in make better interaction with the customers (Ryan, 2016). They play thevital role in order to promote business. The McDonald's is taking effective steps in order to haveenlargement in growth of market. The primary purpose of marketing activities is to attract thelarge number of customer in the market. The main aim of the marketing function is to understandthe customers as well as product and services in market. The market work as to life blood for theworking enterprise because it is the major source which helps to having large amount ofprofitability and productivity in market. There are the various key roles and responsibilities1
which will help to promote growth of business enterprise. These are defined in the followingmanner are as- Market research- This is one of the effective responsibility of marketing department.With the help of better research the firm is able to frame better planning which will be helpful inorder to coordinate all kind of business functions effectively. With the help of this there can bebetter understanding of the need of the customer and firm is able to reach the potential customerin market (Mišič and Podnar 2017). The department can carry out all the process by focusingover the reports of industry and market data and various other kind of things. With the help ofeffective research on marketing activities the firm is able to carry out the process which will helpto enrich the brand position of the entity in market. Market plan- The better ran effective marketing plan is based on research. For runningall activities in expertise manner it is very important to frame the effective strategy, It is helpfulin relation to frame plan of action in systematic manner in order to run the activities of marketingin smooth way. With the help of the better planning they are able to set the good price of thecommodities in market. In order to frame marketing plan it is essential to cover the differedsegments so that each function can run into market in systematic manner.Product development- By analysing the need of the customers in the market, they areable to take the effective step in order to promote better services the customers. As per thedemand of customer in market they need to give their major focus over modifications ofcommodities in the market (Bohari, Hin and Fuad, 2017). With the help of better developmentthe McDonald's can also able to introduce new variety of products for those customers who arevery diet conscious. So, it can be true to said that the manager of marketing departments need toset the price and launch commodities in market effectively. Communication- In this it can be true to said that the communication is the essence ofmanagement. In order to framing better coordination between the various departments they areable to perform better roles and responsibilities which will helpful in gaining better advantage inmarket (Ismail, Mubarack and Thulkifly, 2015). The McDonald's is taking various effectivethings in order to promote their product in the market with the use of Campaigns so that productand services can be well promoted ion the market. The communication is the factor on whichbehalf people to the organisation can make better coordination. 2
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