Marketing Essentials of Walmart: Strategic Marketing Plan for 'Take Care' Brand

This document discusses the marketing essentials of Walmart, a multinational retail corporation. It covers topics such as the marketing mix, strategic marketing plan, and the introduction of a new product called "Take Care".

Marketing Essentials.

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
Covered in PPT ..........................................................................................................................1
Task 2...............................................................................................................................................1
P3. Differentiate the way in which different organisation implies marketing mix to marketing
planning process to attain objective. ..........................................................................................1
Task 3...............................................................................................................................................5
P4. Illustrate the Strategic Marketing plan..................................................................................5
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
A Marketing is a concept of procuring, manufacturing, selling, distributing and
promoting of product and service in competitive marketplace. The main objective of marketing
is to deliver product to the right customer to fulfil their needs and wants. In perspective of
business, marketing helps for approaching to target their customer for proper utilisation of
marketing mix strategy to explore different types of market that attain in competitive advantages.
In this report, the organisation consider Walmart is multinational retail corporation that
mainly operates of chains where discounts provides in stores and grocery stores from United
States, headquarter Bentonvile (Avila-Robinson and Wakabayashi, 2018). It was founded in
1962 by Sam Walton and incorporated on October 31, 1969. As per topics covers about roles and
responsibilities of marketing function along with in organisation inter related organisation
context. To construct the marketing mix within other company to analyse marketing planning
process to better achieve goals and objectives. To create marketing strategic plan towards attain
plan towards organisation goals .
MAIN BODY
Task 1.
Covered in PPT
Task 2.
P3. Differentiate the way in which different organisation implies marketing mix to marketing
planning process to attain objective.
The term marketing mix depicts about set of actions or certain strategic plans which
company is majorly uses to promote brand or product in the marketplace (Balis, 2020). It also
involves multiples areas for focuses as part of a comprehensive marketing plan. This is measure
often refers to common classification that began where four Ps product, price, place, promotion,
people, process and physical evidence. By opting Walmart and Morrison company these both
belong from retail industry where it evaluate 7Ps of their product and services:
Elements of Walmart Morrisons

Marketing mix
Product Walmart is mainly a physical retail
brand, where in current year they
bring up more quality of product
offers in online platform. The
business of Walmart is divided in
three different operation segment
which effectively allows Walmart
US, Walmart international and Sam
Club (Diaconescu, 2020). Walmart is
one of largest segmentation where it
operates across fifty United States. It
also United States sells merchandise
in three main category involve
grocery, health and wellness as well
as general merchandise.
The high value company focuses
on fresh quality of food and other
product items. Morrison focuses
on producing fresh quality that is
key of success. The company
makes assure about their product
and services where it manufacture
for incurring authentic high
quality specification. The major
responsibility towards
manufacture for production
facilities over best quality of
product generates.
Price Walmart is having high customer
loyalty base in large segmentation.
The competitive advantages is gain
through create pricing strategy where
retail industry like Walmart can
attain better competitive advantages.
Other competitor company like
Amazon target their customer
through online platform as well as
Walmart and Amazon faces price
clashes in terms of product pricing.
Walmart establishment about large
and global supply chain towards
helps to maintain prices in constant
This is most important factor
which opted by Morrisons Stores.
They constantly improves their
product quality through offering
low range of prices which
implement better quality of
product and services (Elrod and
Fortenberry, 2018). The major
objective is to ensure about
customer approach where their
prices of having various set of
product quality. In perspective of
Morrisons, allows to manufacture
various range of product and

manner (Hidayatullah and et. al,
2019).
services.
Place This is base in Arkansas in United
kingdom that is located in
international brand. Walmart majorly
sells across in 26 countries apart
from United States that under 58
banners. As main market for
Walmart is United States that
commence to generate large part of
revenue. Apart from offline stores,
Walmart is having their existence in
online platform to produce as well as
promote product through Myntra and
Jabong.
By having existence of Morrisons
stores in overall across United
Kingdom where it around 660
above stores that effectively
distribution market strategy
(Hole, Pawar and Bhaskar, 2018).
As company is handle where large
portion about food chain sector
where they generally provide
through which is remains as
competitive and better
sustainable. The company offers
is low range prices on fixed basis
within improve quality and
variety of range product to pull
customer activities.
Promotion The popularity of Walmart is get
raises when physical retail brand
which it expanded business through
E-commerce platform. As company
majorly introduce their lower rates
of product by attaining customer
loyalty (Hoque., Hashim and Azmi,
2018). First, company involves 27
countries where it serves its
customer are under 58 banners. In
year 2000, Walmart started their first
online business operation to gain
The advertising or promotional
strategical of Morrisons, as they
work with own suppliers through
E-commerce where it allows to
easily connect people in wide
range. Digital promotion facilities
helps to generate better work
process for provide them effective
quality of product and services.
There is reason about Morrisons
for offering economic range of
product and services to pull up for

global business operation. The
lowest prices collaborate within
highest focuses through customer
service have helped to maximise
brand towards popularity growth and
sales.
long term promotional activities.
Process As company provide low prices and
it focuses on cost cutting and having
process to accomplish lowest costs
within market. It majorly optimised
supply chain and having distribution
network to retain customer and
stores. The position is decides and
competitive advantages where
Walmart has accomplished where it
optimise process operation. By
provide product and services in
online platform is creates better
sustainability where it easy to
convenient. Walmart has majorly
invested in technology that allows
high distribution network for E-
commerce.
For Morrisons company it having
own suppliers where they
manufacture better quality about
product and services. They offers
multi channels of experience in
their convenience and online
portals. It generally offers lowest
prices on permanent through basis
having pleasant the place to shop.
People A Walmart has been notorious for its
cost cutting for making saving of
specific customers. At the past year
it specifically measures about to get
affected manpower who complained
lower ranges towards retailer. The
company where culture plays an
For acquiring people Morrison
used to hire job opportunity
through international recruit
(Ivanov., 2019). People are
working 1,17,000 workers in
super market chain.

important role towards retailers to
increasing in hourly wages. They
started recruited when Walmart has
attained their benchmark
performance specialised training
program towards better developing
leader for tomorrow.
Physical Evidence As per physical evidence retail
business, there is lot that counts on
brand image in competitive market
(Muralidharan and Raval., 2018). By
implementing growth digital
transication that has eliminates paper
work, branded packaging and other
merchandise as well as physical
infrastructure towards provides
distribution facilities and serves
customer under 58 banners various
part globe.
To having more than 500-600
stores approximately where it
have opened on national centre
and distribution centres.
Morrisons majorly follows to
show their different traits of
product and services in different
shops and retail online portals.
Task 3.
P4. Illustrate the Strategic Marketing plan.
A Strategic marketing plan is framework which depicts about to create goals and
objectives to analyse through internal and external business factors, product planning,
implementation or tracing for positive result. Execution of marketing plan through effective
source for promotional strategies that undertakes to evaluate company for measures effect these
initiatives. As marketing plan is essential towards optimum process to execute where their
program where raw data and blue print require for executives marketing activities. For Walmart

company there is better requirement of marketing plan as company is introduce health skin care
product called “Take care”.
Overview of Company:
Walmart venture is emphasis about British base multinational supermarket where it was
founded in 1962. It started online retailing business at the year of 2000 to having objective for
captured wide range of audience. As Walmart is generally United States of America company
and it has international presence by owning three main retail clubs in which Sam Club's retail
warehouses. Walmart is having 11,510 stores within 27 countries under 56 different names in
worldwide. In following there mission, vision and objectives highlights:
• Mission: The Walmart consists mission is “To save people money for improve their
standard of living”. The statement reflects the creativity and ideas from Sam Walton who
is founder of Walmart Business.
• Vision: This statement elaborates “ helping people around the world save money and live
in better way (Poleschuk, 2019). It also guided to help organisation makes decisions that
align with its philosophy and declared set of goals.
• Objectives: To introduce health relate product brand “Take Care” is opted to change
market style for provide unique product availability for making customer retain and to
create health fitness awareness.
STP Analysis:
Segmentation: This process is depicts about to enhance for target right market for
company's product and services can pitch as per according. For targeting market in different
forms such as demographic where it represent to approach market through age, gender, martial
status etc. Geographic helps to understand for selects where country, region etc. this factors
means to chose place for making product presence. As for Walmart company, their product are
quite affordable and they majorly active on online and offline stores of marketplace.
Targeting: After analyse the segmentation part, next step is to target audience which is
one of most important aspect. Walmart is having presence in offline stores, supermarket and
online platform to target middle class of people.

Positioning: The Walmart is retail store that fulfils to every needs to customer for better
life. As company current position is quite profitable in competitive market to focuses on different
market places.
Swot Analysis:
It is an strategic planning technique used to helps a person or organisation identify
strength, weakness, opportunities and threats to better assessing in these four aspect. In
perspective of Walmart company, to analyse its internal and external capabilities to mapped how
company can attain their competitive advantages.
Strength Weakness
• Walmart has a strong global presence
across the world
• To attract large number of customer
because Walmart is introduce less
prices offered compared within
competitors.
• To well developed supply chain and
multiple raw material supply from
many vendors.
• The company is having has 11,500
above stores in 28 countries.
• As Walmart is biggest retail company it
comes under for mishap or policy.
• There are some legal base controversies
over it alleged within strong arm tactics
for trying to suppress of its American
workforce.
Opportunities Threats
• Walmart can implements to cost
leadership strategy to overtakes
competitors market.
• The high brand equity advantages to
over competitors for increase customer
loyalty.
• The global reach that can attain big
option for company to reach more
• To gaining cost leadership where it
highly competitive market place
enhance more competition.
• More e-commerce business brand are
present in competitive marketplace
such as Amazon, ebay. These
companies can be high threat for
Walmart (Sharma, Ahuja and Alavi.,

customer. 2018).
• Low prices can increase high
bargaining power that can decrease
profit margin.
Monitoring and Controlling:
The concept of monitoring and controlling that enhance to understanding where company
invests their capital towards new vision product or any task. Similarly, Walmart is also follows
to monitor their employees and product development to assess how it improvising in competitive
market. For controlling is to reduces the uncertainty or any negative flaws which highlight
during process of monitor about new product structure.
New Strategic marketing plan of Walmart “Take Care” :
By implementing “Take Care” in competitive market as brand of Walmart company.
There is elaboration of Seven Ps to assess how it can grow in retail industry as offline and online
platform.
Elements of
Marketing Mix 7ps
About Walmart product “Take Care”.
Product The product which Walmart tend to introduce in e-commerce market
to change the vision of people's health in positive manner (Uncles,
2018). The brand “Take Care” is emphasis about to health and
personal care products.
Price As Walmart is known for its less prices product. Similarly, for “Take
Care” brand company decides to provide in economic range.
Place The places which Walmart is having physical presence in United
States where “Take Care” brand will involves internationally.
Promotion The promotion is majorly opts by Walmart is Digital marketing and
other social media platform to connect wide audience effectively
(Zahay and et. al., 2019).
People For people are working above thousand, but Walmart initially hires
certain manpower after six months duration Wilson, McCabe. and

Smith., 2018).
Process For implementing process strategy is utilise machinery and other
strategy for approach raw materials in nutrition manner.
Physical Evidence Walmart is having greater presence in internationally but specially
their product is majorly availability in United States.
CONCLUSION
From above discussion of marketing essential that has come to conclude through explains
about different roles and responsibilities of marketing function, these roles and responsibilities
plays an vital role in organisation department inter link and coordinate for accomplish task inh
effective manner. As per comparing two different organisation in similar business in industry for
assessing towards marketing mix in seven Ps to attain achieve objective. At last strategic
marketing plan conducts to scrutinize better budget through different traits which is effectively
by specific budget and different traits that consider to specific organisation and explains about
how internal and external capabilities for budgeting control in successful towards competitive
advantages.

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