Marketing Essentials Assignment - TOPSHOP Company

MARKETING ESSENTIALS

INTRODUCTION
Marketing is the process of promoting and selling products or services through market
research and advertising (Atkinson, 2016). Report will include TOPSHOP as organisation,
TOPSHOP operates its business across the world and provides shows, cloths etc. many products.
Report will describe interrelationship between various functional units. This report also
discusses about, how marketing mix strategies helps in achieving the organisational objectives.
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a) Roles and Responsibilities of the Marketing Function of TOPSHOP Company
Marketing can be described as specialised activities to market product and services of
business.
Marketing Functions includes:
 Financing
 Product and Service Development
 Information Management
 Promotions
 Selling and Distribution.
The responsibilities are:
 Marketing function of Topshop is responsible for giving value/satisfaction to consumers
a steady supply at a reasonable price.
 It is responsible to achieving good customer relationship by giving exact information and
providing surveys either through mail or online to determine customer satisfaction.
 Product and service development responsible for updating, changing, and catering the
products to what the customer wants (Shaw, 2014).
 Selling is another responsibility of marketing Accordingly, Topshop provide free
personal style consultants, this helps and encourage costumers to make a purchase.
 Marketing function is responsible for Promoting products to the target audiences, which
are 18-30 years old (Moss, 2017).
b) Responsibilities of marketing in wider marketing atmosphere
Marketing Environment: there are various macro and micro factors that influence
performance of the firm. These are related to internal and external market position of enterprise.
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