Marketing Essentials: A Marketing Plan for Marriott in the UK

Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Task..................................................................................................................................................3
Marketing Plan.............................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing essential can be described as a set of activities that are used by markets to
increase revenue of firm and improve position in Market. Report emphasizes on marketing plan
of Marriott and the way various factors can influence.
Task
Marketing Plan
Marriott is one of well know hospitality firm all around the world and focuses on
providing best class services all around the world. Presently it is focusing on United Kingdom’s
crowded cities such as London, Edinburg etc.
Aim
Marriott focuses on increase in market share as well as position by attracting influence
rich classes customers in United Kingdom.
Objectives
1. To increase in profit share of Mariott in United Kingdom by 8% with the help of effective
planning.
2. To Increase Mariott market ranking as well as its share in London by 15% in hotel sector.
3. To improves financial position of organisation by increase in revenue by 2021 compare
to 2020.
4. To emphasizes on proving best quality services to upper classes customers in UK.
In this plan primary as well as secondary research will be done to understand the need of
customers and hence firm will be able to provide quality services on time and increase profit
share in changing business (Armstrong and Matters, 2016). Both the method will gives better
outcomes and help in analysis travellers as well as tourist. However, it will take time and
increase expenditure of firm.
Customer Value and Engagement
Customer providing best quality services as well as comfortable environment which
increase customer satisfaction level and increase market share of firm. Firm select location which
are close to Airports, tourist places etc. and hence influence customer satisfaction level. Marriott
directly connect with customer and didn’t allow mediator role in business.
Marketing Mix
Product
3