Marketing Research and Practices
Added on 2020-10-05
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The key roles and responsibilities of the marketing functions..............................................1P2 How roles and responsibilities of marketing relate to the organisation.................................4TASK 2............................................................................................................................................6P3 Compare the ways that different organisation apply marketing mix to planning process.....6TASK 3..........................................................................................................................................10P4 Produce and Evaluate a marketing plan for an organisation................................................10CONCLUSION..............................................................................................................................13REFRENCES.................................................................................................................................14
INTRODUCTIONMarketing is defined as the study fir analysing particular target, customers, competitorsand current trend to sell product and services in the marketplace. It is a management of exchangerelationship and used to create, produce, deliver of products to the customers for satisfying theirneeds or wants in an effective manner. Marketing is a set of activities or process of producing,communicating, delivering and offering which have value for customers or society. Many oforganisation focus adopting best marketing tools for promoting products or services such ascelebrities endorsement, packaging, brand ambassador, product's design, slogan and mediaexposure to create awareness and attracts them towards firm (Bowie and Paraskevas, 2014). Thisreport is based on CADBURY which is UK based company and deals in confectionery productsincluding Roses selection, crème egg and Dairy milk chocolates etc. this assignment will defineabout marketing function and its roles or responsibilities and how these are interrelate with widerorganisational context. It will compare the several ways to apply marketing mix to the planningby different organisations for achieving business objectives and goals. This will produce andevaluate marketing plan for company. TASK 1P1 The key roles and responsibilities of the marketing functionsMarketing is an effective tool for the organisation to develop the business in thecompetitive environment in better ways. In this included a activity for producing, creating,designing, buying or selling and delivering of goods or services in an efficient manner. This is anessential for every business firm as they can attracts more customers or reach at potential targetsthrough proper awareness. Many of successful organisation consider different marketing tools ortechniques and adopt best suitable one for increasing sales volume and generating more profitswithin the firm. There are described an appropriate management procedures which support inmaintaining entire business functions or operations in well manner (Mariussen, 2014). It is verysupportive tool for developing organisation by consider proper study and analyse current markettrends, conditions, demands of customers, buying behaviours, competitors and many actualsituations that support in making better decisions about producing and delivering of goods orservices to the targeted audience to meet their basic requirements as well as desired expectations.1
There are defined several environmental factors that have major impacts on the businessoperations and its profitability as well. In this included internal and external forces in whichinvolved demographic, technological, economical, social and political that affects from outside.There is required to adopt best strategy for making better decisions. Functions of marketing:Strategy: Every organisation undertake various strategies and best plan for creatinggood position in the market place. They consider an appropriate strategies to attain setgoals or objectives in well manner (Brassington, 2013). Marketing department alwaysfocus on making favourable decisions regarding adoption of suitable strategies andeffective tools or techniques so that they can compete with other competitors andachieve competitive advantages in more efficient ways. Research: It is another important functions of market as managers perform their dutyand task by conducting such research and survey for the purpose of analysing targetmarket, customers, competitors, trends, demands and many others for the purpose ofmaking better decisions for company regarding use of strategies and tools ortechniques so that particular targets or goals with effective manner. Companygenerally consider the survey process for gathering more data which can be beneficialfor accomplishing objectives and reach at potential customers. Product development: In this function, marketing department take responsibilities forfinding the customers needs or wants as well as particular demands and then makeappropriate decisions regarding developing new products or modify existing one sothat company can meet demands or expectations of the customers in well manner.They usually ensure about the forecasts as well as actual sales performance for thepurpose of identifying particular gaps towards achievement of set targets.Communication: Marketing manager always consider this for creating moreawareness and reach at targeted audiences in better ways (Pettitt, 2013). They focuson adopting best promotional tools or marketing methods that can be beneficial toincrease sales volume and generate higher revenues. In this included campaigning,social media, email marketing, advertisement, promotional tools or techniques andmany more. Company also undertake various channels or modes of communicationsuch as building blogs, official web page and websites, leaflets, prospectus etc. 2
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