Marketing Essentials: A Basic Marketing Plan for Zara

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Added on 2023/01/06

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AI Summary

This document discusses the marketing functions and strategies of Zara, a Spanish fashion retailer. It compares Zara's marketing mix with H&M and evaluates a basic marketing plan for Zara. The document covers topics such as product, price, place, promotion, people, process, and physical evidence. It also includes information on Zara's target market and marketing budget.

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Marketing Essentials: A Basic Marketing Plan for Zara

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