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Marketing Essentials Assignment Solved - McDonald's company

   

Added on  2020-10-23

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MARKETING ESSENTIALS
Marketing Essentials Assignment Solved - McDonald's company_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................31. Marketing introduction............................................................................................................32. Marketing process...................................................................................................................33. Role and responsibilities of marketing manager in McDonald's............................................44. Explanation of marketing influence and interrelates with other functional departments ofMcDonald's.................................................................................................................................55. Importance of marketing role in McDonald s ........................................................................56. Summary of significance of interrelationship between marketing and other functions..........67. Comparison of marketing mix of McDonald's and KFC........................................................68. Marketing plan for McDonald's.............................................................................................9CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................13
Marketing Essentials Assignment Solved - McDonald's company_2

INTRODUCTIONMarketing is a very effective tool which defined its essentialsl in rising, it helps in raisingthe productivity and profits of the business. Marketing is the best way to promote the services orselling products of the company (Ali and et.al., 2015). It used to make plans and strategies togive their top services. To create new plan and satisfying the customer through the services is theuse of marketing. McDonald's is one of the best fast food organisation in the world, they providetasty food productstheir healthy and fresh food products. In unit explain the role andresponsibilities of marketing and explain the marketing plans and their functions.Further this project is discussed about the marketing functions which played importantrole in attracting new customer and developing successful plans.It coordinates and synchronizeactivity of various department of business in order to raise productivity and profits of theorganisationThus, the report is discussed about the marketing plans and strategy of theorganisation. .It also explains the roles and responsibilities of marketing manager in Firm.McDonald's use marketing essentials plans to increase the growth of business. TASK1. Marketing introductionThe concept of marketing is based on production and product selling, it identifies theneeds of customer and make plan how to satisfy their needs, by giving their best services in theorganisation. Marketing is used to know about the current and future trends. McDonaldanalysesthe present and future trend, through marketing research. This research help to get knowledge ofwhat the customer wants. Globalization, personalization, technology and integration impact onthe current and future trends of marketing, also increase scope and speed of make decision inmarketing. 2. Marketing processMarketing is based on four elements: marketing mix planning, marketingimplementation, strategic marketing analysis and control in marketing. The whole process isbased around the analysing marketing opportunities, selecting markets target, developingmarketing mix plans and controlling marketing effort.
Marketing Essentials Assignment Solved - McDonald's company_3

McDonald's is American fast food organization, they provide their food products in formof different varietyin different taste. They used marketing process to analyse the bestopportunities in marketing, the marketing process help to increase the growth ofproductivity of products and business. Marketing process help the organisation to make new plans and strategies for developingtheir business successfully (Nasokha and Abdullah, 2017). Advertisement and promotionis the best way to introduce business or company in marketplace. Through this process italso attracts customers toward the product and services provide by the firm. Marketing process helps in achieving goals and objectives in market. It is used to knowthe current marketing position and product development process, marketing process isbased on marketing mix planning which focused on the product packaging and branding,price of product, place and promotion and advertising (Pauwels, 2015).3. Role and responsibilities of marketing manager in McDonald'sMarketing planning is essential for achieving realistic target, there are some roles andresponsibilities of marketing functions has been followed by marketing manager of McDonald's.Thus, company perform various types of function related to marketing including strategy andplans of research development. The main objectives of the organisation is to provide their bestservices and good quality product to satisfy their customer needs. The marketing manager ofMcDonald's have some roles and responsibilities in the organisation (Coogan and Cluley, 2017).Developing marketing strategies and plan: the role of marketing manager is to identifythe needs and demand of guests. Marketing manager of McDonald's make strategies toattract customer's toward their various food product. They developed plans to relating tomanner in which products/services will be promoted along with selection appropriatedistribution channel.make food more healthy and tasty better than the other organisation.Monitoring marketing environment: the roles and responsibilities of manager inMcDonald's is to identify the new trends of people in market and analysis what thepeople want in the variety of fast food, and make changes according to the analysisreport. Marketing environment monitor by six major points, economic, social, cultural,natural, technological, legal and political (Davis, 2017).Marketing research: the main responsibility of organisation marketing manager, ismarketing research. This is the main part of their job role as it helps in identifying
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