Marketing for Ethical Tourism

Marketing for Ethical Tourism

INTRODUCTION
The tourism industry is considered one of the
most important on the planet, generating
urgent revenue and commitments for the
GDP of several countries. Since not long ago,
there are hardly any tests that interrupt the
moral effect of the travel industry's moral
presentation on the buyer's perception of a
holiday item to sell, just like some evidence of
attention (minutes ) where moral movements
can occur creates disappointment among
customers.

Ethics in tourism marketing
Many creators have thought that the travel
industry has encouraged the wonders, but
few people who have studied the measured
effects of the proposal are morally or not
morally demonstrative around Singhapakdi
and Vitell (1990) has postulated that
advertising is a revision of the idea of the
origin of morality and conducts measures and
rules relating to the promotion of advertising
choices and situations.

Unethical
practices when promoting and
advertising to customers
There can be various unethical practices while
promotions and advertising to the customers. Such
practices can have an impact on the overall
profitability as well as performance of the service
provider. An organisation can use unethical way of
advertising the products to the customers. This can
lead to a shift in their overall trust for the brand.