Roles and Responsibilities of Marketing Functions in Organizations

UNIT-2 ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
KEY ROLES AND RESPONSIBILITIES OF THE MARKETING FUNCTION.........................3
ROLES OF MARKETING RELATE TO THE ORGANIZATIONAL CONTEXT......................4
MARKETING MIX OF DIFFERENT ORGANIZATIONS..........................................................6
DEVELOPMENT AND EVALUATION OF MARKETING PLAN.............................................7
Company overview-.....................................................................................................................7
Vision-..........................................................................................................................................7
Mission-.......................................................................................................................................7
Situational analysis-.....................................................................................................................8
Marketing mix-............................................................................................................................8
Strategy-.......................................................................................................................................8
Actions-........................................................................................................................................9
Evaluation-...................................................................................................................................9
Executive summary-..................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
In the report roles and responsibilities of marting functions will be deciphered. The report
will also discuss impacts of marketing roles on the organization, for the purpose TESCO Ltd is
taken into consideration. Further, marketing mix for TESCO and M&S (Graesch, Hensel-Börner
and Henseler, 2020.) would also be compared. At the end of the report a marketing plan will be
produced and evaluated.
KEY ROLES AND RESPONSIBILITIES OF THE MARKETING
FUNCTION
Marketing functions are referred as a set of activities which consists promotion, product
management, selling, pricing, information management, financing and distribution etc. The aim
of these activities is to make the marketing plan successful in an organization. The key roles and
responsibilities of the marketing functions for TESCO Ltd are as follows-
Market research- The foremost role of marketing function is to conduct market research since
in absence of proper availability of data ones can not make its plan successful. TESCO Ltd uses
Focus Groups, Customers interviews, Surveys from different mediums, Questionnaires etc. so
can collect sufficient information.
Product development- This is also an essential role of marketing functions to develop products
for the organization. TESCO which is a retail giant practising a well-defined product
development process so can introduce a new product in fully fledged manner (Huang and Rust,
2021)
Communication- This is the most prominent role of marketing functions in which The
information are communicated in order to get various stakeholders aware of the relevant
information. The company is using various channels like conventional and non conventional
methods. Like social media avenues are also being used to communicate with the stakeholders.
Distribution- In marketing this is a chief role in which the goods or services are distributed
using different suitable channels by the organization. TESCO is having a huge number of stores

where the products are distributed. Through more than 4500 stores the organization is getting
operated.
Selling- The most dynamic role of marketing function is selling. Since at this stage the products
or services are transferred to their users. Tesco uses a well-articulated function to sell out its
products to the customers. It takes orders from both online and offline methods and then sell out
products with proper channel insuring time factor and proper packaging too.
Promotions- The process which consists advertisement, sales promotions, social media and
different types of promotions so can bring the relevant information to consideration of the
customers. For performing the role TESCO is having a strong constellation of promotion
strategy. The company is using both conventional and non conventional methods of promotions.
Like online advertisement from different channel. And conventional methods like hoardings,
and advertisements in magazines etc (Nath, and Bharadwaj, 2020.)
Tactics- This is the role in which short and small term plans are made which are called tactics in
order to attract the targeted set of customers. Tesco keeps using such tactics in order to attract
their customers. Like they offer discount policy, gift, additional discount and many of such types
of tactics so can influence certain group of customers.
ROLES OF MARKETING RELATE TO THE ORGANIZATIONAL CONTEXT
Marketing is a bigger phenomenon due to its ability to influence various components in
the business. In context of wider organization marketing is a leading factors which also impacts
various components which are as follows-
Finance- The blood of the business is finance which impacts all the operations of the business
but it is heavily impacted by the marketing dynamics. For an organization the effectiveness of
marketing also depends on the availability of finance if is sufficiently available then the
functions of marketing can also be carried out with greater efficiency. TESCO Ltd (Peñalba-
Aguirrezabalaga, Ritala and Sáenz, 2021.) every year more than 81 million British pounds on just
advertisement. So it can be concluded that the marketing roles impacts it greatly.