P1. Key responsibilities & roles of marketing functions

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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Key responsibilities & roles of marketing functions........................................................3P2. Responsibilities and roles of marketing in wider organization setting............................4TASK 2............................................................................................................................................6P3. Compare different organization by applying marketing mix...........................................6TASK 3............................................................................................................................................9P4. Covered in PPT................................................................................................................9TASK 4............................................................................................................................................9P5. Reflection.........................................................................................................................9CONCLUSION................................................................................................................................9REFRENCES.................................................................................................................................10
INTRODUCTIONMarketing refers to activities and process which is conducted by a company in order tobuy and sell products and services. It also includes activities like advertising, promoting, sellingand delivering of services and products to customers (Baker and Saren, 2016). The major workof marketing department focuseson seeking attention of potential customers to encourageindividualto buy their products and services. For this marketing team design attractivepackaging design, slogans, advertisements and many more. Organization selected to conduct thisreport is TESCO which is founded by Jack Cohen in year 1919. Its headquarters is inHertfordshire, England. Respective company is public limited company and operating theirbusiness in retail industry. TESCO is dealing in various subsidiaries such as Tesco store Ltd.,Booker Group, Jack's, Tesco family dining Ltd. and many more. Topics which are covered inthis report are key role of marketing functions and how it is related to organization. Comparisonof relative company and another company. Along with this it includesformulation of marketingplan.TASK 1P1. Key responsibilities & roles of marketing functionsMarketing function in an organisation comprise of different responsibilities and rolewhichleads to effectively attaining of goal and objectives in appropriate manner. TESCO is a publiclimited company which operate its business in retail sector. They are conducting their businessoperations and functions in various sectors such as clothing, food products, telecoms, bank andmany more. Below some major role and responsibilities of marketing function is explained incontext of TESCO: -Market information:In TESCO it is a role and responsibilities of marketing departmentto conduct analysis and evaluation of market. That help manger and leaders of respectivecompany in conducting and developing strategies and plans in effective and appropriatemanner (Chanavat and Desbordes, 2014). This include both evaluation of both internaland external information which help manger in developing decisions.Product designing and development:It is role and responsibility of a manger ofrespective company to do evaluation of market on continuous basis in order to developappropriate products and services according to need and demand of customers. By this
TESCO able to attract more and more customers, along with this there will beenhancement in profit and market shares.Distribution channel:It is role and responsibilities of marketing function at TESCOcompany is to decide proper distribution channel so that company able to fulfil need anddemand of customers in appropriate manner and in effective time (Šramová, 2014). Byeffective distribution channel company able to reach and satisfy customers theircustomers in proper manner.Pricing, promotion and distribution channel:In TESCO company marketing functionsplays important role and responsibilities in order to selecting appropriate pricing,promotion and distribution channel. Thorough which they able to attract and retaincustomers for a long-time duration. It is responsibilities of company to decide pricingaccording to customers as well as competitor.Exchange of values:The respective company must exchange values and principles totheir workers, clients, customers and shareholders in order to enhance communicationand connectivity with them (Arseculeratne and Yazdanifard, 2014). By these employeesfeel motivated and understand organisation mission and vision and give their full effortsin order to fulfil goal.Customer attraction– In attracting customer marketing department play important rolebecause with the assistance of their advertising and other promotional activities companyattract lots of people towards the. But in this, it is important that advertisement placing byTESCO show be realistic. Because if it was not real then people may sue organisation incourt.P2. Responsibilities and roles of marketing in wider organization settingIn an organisation each and every department is essential and important because by itthey able to attain goal and objectives in effective and appropriate manner. From all departmentmarketing department is essentials and it is linked with all other departments and help them inaccomplishment of work in effective and appropriate manner. In context of TESCO, role andresponsibilities of marketing department with other are explained below: -Marketing and Human resource:In TESCO both marketing and human resource playsan essential role in attaining goal in effective and appropriate manner. Both help each other inconducting work so that objective of company gets achieved. Such as if human resource has to
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