Marketing in Hospitality Industry of UK Assignment Sample

UK HOSPITALITY

Table of Contents
INTRODUCTION...........................................................................................................................1
Part 1................................................................................................................................................1
List of various industry sectors within Hospitality sector...........................................................1
Size of Lodging industry, contribution and impact on UK economy..........................................2
Franchising or licensing for Hotel sector and its contribute to economic worth.........................3
Three examples of service or products indicate nature of Hotel industry, tangible or not..........3
Inter-relationship between functional and operational departments in Hilton hotel ...................4
Overview to types of staff, skills required in Hotel or Lodging industry....................................4
CONCLUSION................................................................................................................................5
Part 2 ...............................................................................................................................................6
Covered in PPT............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
UK hospitality is one of the leading hospitality trade industry, include restaurants, clubs,
and other. Hospitality refer to relation or relationship between the host and the guest, wherein the
host receives customers good experience. The present report is based on hospitality sector within
UK, it explains list of different industry sector including tourism firms that is linked to
hospitality industry. This report explain size of industry, its contribution and impact on UK
economy and also define licensing process for business. It clarifies three examples of services or
products indicate the nature of business weather tangible or not and also define relationship
between operational and functional departments in Hotel. Furthermore, study justifies overview
of kind of staff and required skills in industry, its impact on businesses and realizable solution to
minimise them.
Part 1
List of various industry sectors within Hospitality sector
Hospitality industry is huge category of areas within service sector that includes theme
parks, lodging, cruise line, transportation etc. within the tourism industry. There are three types
of industries sector that is related to hospitality industry and serve its best service or product to
customers. Such as,
Food and beverage- In UK 50% of meals has been eaten, Food and beverage industry
sector provide health and tasty meal to its customers and serves its best. This sector is
professionally known by their sign as F&B is the biggest section of hospitality industry. Hotels,
motels, restaurants, private and public cafeterias, food stands is the types of organizations or
departments within F&B.
Travel and tourism- This industry sector deal with facilities in context to move people
from one place to another place. Cabs, ships, buses, planes and more is the part of Travel and
tourism sector. Events, tour operators, tourism organization, transportation, conferences and
travel trade is different types of sectors within Travel and tourism.
Tourism companies such Thomas Cook, Expedia, Cox&King and more, is included
within Travel and Tourism industry, they all are related to Hospitality sector and provide their
services such as car rentals, package tours, railways etc.
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Lodging- Lodging define accommodation for the time or the place to sleep for two or
more days or nights. Motels, elder hostels, fancy hotels and another ventures that offer place for
customers to sleep overnight, they all are in Lodging industry.
Size of Lodging industry, contribution and impact on UK economy
Size of industry-
UK hotel industry performed well over many years ago, in this industry 45,000 hotels
performed and provide their services. 730,258 rooms are available within hotels including many
luxuries rooms and suits. Hotel sector in UK increase their profitably and maximize more and
more profit margin, there annual turnover is £40bn. Within country Corporate branded hotels
make up 44.3 percent. In UK estimated number of Hotels is 45,000, comprising 730,258 rooms,
on mean UK hotel have 16.2 rooms each.
Hotel or Lodging industry impact on UK economy-
Hotel industry or sector provide rooms, entertainment and another accommodation
services to customer, they focus on making people happy and satisfy. Within UK there are
number of hotels will grow, in which they offer 371,872 employment opportunities to economy
and residential people.
Employment is one of the best opportunity, as it helps people to managed their living
standards after Brexit.
Lodging or Hotel industry contribution to UK economy-
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Illustration 1: Hotels - UK Market
(Source: Hotels - UK Market, 2018)

Lodging and hotel sector bring another essential benefits to local communities, these
ventures play role for local economy as cornerstone, provide increase tax revenue, tourism
related development, charitable sponsorship and contributions, promotion. As it helps to generate
more revenue for communities or societies directly within UK. When tourists spend money in
restaurants, hotels and entertainment service or venues hotels and lodging revenue increased
more as they able to pay taxes.
They contribute to global development of industry as whole, hotel sector provide more
than 500,000 jobs opportunities to economy which is quite beneficial for development into
global organizations.
Franchising or licensing for Hotel sector and its contribute to economic worth
Licensing is one of the best legal or official process that helps to grow business more and
more. It is the faster ways to grow Hotel sector or business by licensing patents, copyrights,
intellectual property, trademarks and more. Hotel sector within UK follow licensing legal
procedure and take official permit or permission to expand their business from one nation to
another nation. For example, with the help of licensing Hilton Hotel expand their ventures and
open up its branches in many countries that helps to increase standards of economy and provide
residential employment as opportunity. Proprietary license, site licenses, non perpetual licenses,
concurrent use license and more are the types of licensing that is much beneficial for hotel within
Hotel sector.
Three examples of service or products indicate nature of Hotel industry, tangible or not
Hotel industry as whole provide many services to its customers and efforts to make them
satisfied and happy. They identify clients needs, that is very beneficial for growth of business
within UK economy. There are the three examples of Hotel industry services such as,
Room services- Room services is one of the best facility that provide by Industry of hotel
in UK. Room service is type of hotel services that enable customer to select menu items for
deliver to its hotel room for consumption. Waiters take order of guests and deliver services
according to their need, it is intangible services.
Food service- Food services is tangible service, because it is physical goods made by
person or individual which can be touched by another, it defines by ability to be touched.
Reception guests service- Reception customer is one of the best service, offering by
Hotel industry to guests, it is intangible service that have ability to be feel not touch. Reception is
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very essential facility in which staff of Hilton Hotel solve issues of clients and provide
appropriate answer to its question in context of any facilities within hotel.
Inter-relationship between functional and operational departments in Hilton hotel
Hilton hotel is one of the most famous hotel within UK economy, they provide many
services or products to people, just to enhance their interest level and increase profit more than
another in Hotel industry as whole. Organization managed their functions and activities with the
help of functional, operational and other departments.
Functional department includes Human resource department, account departments and
more which is interrelated to operational departments. Operational department managed
facilities that has been provided to customers and increase profitability. HRM hire new and
talented workers in Hilton that helps to provide better services to its guests. Account department
managed account or funds of company gather all the information about Hilton accounts and
investments. They allocate fixed budgets to marketing department to promote services or
products of organization into market. All the above connection based on work define inter-
relationship or connection between both operational and functional departments in Hilton hotel.
Overview to types of staff, skills required in Hotel or Lodging industry
Types of staff within Hotel industry-
Three types of
staff
Skills required Skills gaps that
can identify
Impact of these
skills gaps on
industry
Solutions to
minimise these
impacts
Housekeeping
staff-
Housekeeping
department is one
of the most
essential part
within Hotel
industry. They
managed rooms
of guests and
clean public areas
Skills required
for housekeeping
staff-
 Flexibility
skills is
required
for
housekeep
er which
helps to
accomplis
Housekeeper does
not been able to
clean room.
If housekeeper
does not clean
room
appropriately, it
impact on
company image
and market
reputation.
As to minimise its
impact manager
of Hilton need to
provide
appropriate
training to
housekeeping
staff as whole that
helps to improve
their skills more
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of hotel, they
provide
information to
front office in
context of
customer rooms.
They receive
inform front
office about
cleaning the
rooms.
h their
work.
 Attentive,
individual
need to be
attentive
in work.
 Managing
skills that
support to
managed
guest
rooms.
than before.
Front office-
Front office play
important role to
inform
housekeeping
staff to clean up
rooms and make
it ready for sale to
another customers
on line. Reception
staff or
department
considered in
front office, after
departure of guest
they inform
housekeeper to
clean room fast.
Skills required
for Front office-
 Front
office
staff need
to be able
to work
flexible
structure.
 They need
to have
stamina to
stand for
longer
time.
 Communi
cation
skills is
Lack of
communication or
communication
gap.
Without
communication
workers cannot
been able to
operate each
function
effectively which
affect operational
efficiency of
organization.
Front office staff
try to
communicate
with its workers
which help to fill
the gaps.
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required
for front
office.
Food production
staff or
department-
Food production
or kitchen staff
prepare food
items and
different types of
dishes for guests.
They prepare
various kinds of
food items as
according to
clients orders.
Skills required
for food
production staff-
 Managing
skills
refers to
skills of
food
production
departmen
t or staff
in which
workers
will need
to be able
food at
appropriat
e
temperatur
e.
 They need
to be able
to Operate
food
processing
equipment
.
Collaboration
gap.
Lack of
collaboration gap
does not
accomplish task
on time that
impact on market
position of firm.
Food production
department work
in collaboration
that helps to
accomplish task
on time and serve
its best.
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CONCLUSION
The present report is discussed about the different types of industry sectors such as travel
and tourism, food and beverage and Lodging industry. It has been concluded Hotel industry size,
they provide employment opportunities to residential people that helps to improve or develop
economy standard level. Licensing is the best way for hospitality industry grow businesses and
support economic as growth within UK. Furthermore, functional and operational department
relationship which is beneficial for Hilton hotel because they work together. Managing skills,
communication skills, attentive skills is required in industry for various types of staff. Skills gaps
such as poor working styles of housekeeping staff impact on Hilton hotel.
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Part 2
Covered in PPT
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REFERENCES
Books and Journals
Huang, J. and et.al., 2016. The impact of CEO servant leadership on firm performance in the
hospitality industry. International Journal of Contemporary Hospitality Management.
28(5). pp.945-968.
Jaiswal, D. and Dhar, R.L., 2016. Impact of perceived organizational support, psychological
empowerment and leader member exchange on commitment and its subsequent impact
on service quality. International Journal of Productivity and Performance
Management. 65(1). pp.58-79.
Jung, H.S. and Yoon, H.H., 2015. The impact of employees’ positive psychological capital on
job satisfaction and organizational citizenship behaviors in the hotel. International
Journal of Contemporary Hospitality Management. 27(6). pp.1135-1156.
Online
Hotel Data: Industry Size.2015.[Online]. Available through :
<http://www.hotel-industry.co.uk/data/hotel-data-industry-size/>.
Hotels - UK Market. 2018.[Online]. Available through : <https://www.ibisworld.co.uk/industry-
trends/market-research-reports/accommodation-food-service-activities/hotels.html>.
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