Marketing in Hospitality Industry of UK Assignment Sample
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Added on 2021-01-01
Marketing in Hospitality Industry of UK Assignment Sample
Added on 2021-01-01
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UK HOSPITALITY
Table of ContentsINTRODUCTION...........................................................................................................................1Part 1................................................................................................................................................1List of various industry sectors within Hospitality sector...........................................................1Size of Lodging industry, contribution and impact on UK economy..........................................2Franchising or licensing for Hotel sector and its contribute to economic worth.........................3Three examples of service or products indicate nature of Hotel industry, tangible or not..........3Inter-relationship between functional and operational departments in Hilton hotel ...................4Overview to types of staff, skills required in Hotel or Lodging industry....................................4CONCLUSION................................................................................................................................5Part 2 ...............................................................................................................................................6Covered in PPT............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONUK hospitality is one of the leading hospitality trade industry, include restaurants, clubs,and other. Hospitality refer to relation or relationship between the host and the guest, wherein thehost receives customers good experience. The present report is based on hospitality sector withinUK, it explains list of different industry sector including tourism firms that is linked tohospitality industry. This report explain size of industry, its contribution and impact on UKeconomy and also define licensing process for business. It clarifies three examples of services orproducts indicate the nature of business weather tangible or not and also define relationshipbetween operational and functional departments in Hotel. Furthermore, study justifies overviewof kind of staff and required skills in industry, its impact on businesses and realizable solution tominimise them. Part 1List of various industry sectors within Hospitality sectorHospitality industry is huge category of areas within service sector that includes themeparks, lodging, cruise line, transportation etc. within the tourism industry. There are three typesof industries sector that is related to hospitality industry and serve its best service or product tocustomers. Such as, Food and beverage-In UK 50% of meals has been eaten, Food and beverage industrysector provide health and tasty meal to its customers and serves its best. This sector isprofessionally known by their sign as F&B is the biggest section of hospitality industry. Hotels,motels, restaurants, private and public cafeterias, food stands is the types of organizations ordepartments within F&B. Travel and tourism- This industry sector deal with facilities in context to move peoplefrom one place to another place. Cabs, ships, buses, planes and more is the part of Travel andtourism sector. Events, tour operators, tourism organization, transportation, conferences andtravel trade is different types of sectors within Travel and tourism. Tourism companies such Thomas Cook, Expedia, Cox&King and more, is includedwithin Travel and Tourism industry, they all are related to Hospitality sector and provide theirservices such as car rentals, package tours, railways etc.1
Lodging- Lodging define accommodation for the time or the place to sleep for two ormore days or nights. Motels, elder hostels, fancy hotels and another ventures that offer place forcustomers to sleep overnight, they all are in Lodging industry.Size of Lodging industry, contribution and impact on UK economySize of industry-UK hotel industry performed well over many years ago, in this industry 45,000 hotelsperformed and provide their services. 730,258 rooms are available within hotels including manyluxuries rooms and suits. Hotel sector in UK increase their profitably and maximize more andmore profit margin, there annual turnover is £40bn. Within country Corporate branded hotelsmake up 44.3 percent. In UK estimated number of Hotels is 45,000, comprising 730,258 rooms,on mean UK hotel have 16.2 rooms each. Hotel or Lodging industry impact on UK economy-Hotel industry or sector provide rooms, entertainment and another accommodationservices to customer, they focus on making people happy and satisfy. Within UK there arenumber of hotels will grow, in which they offer 371,872 employment opportunities to economyand residential people. Employment is one of the best opportunity, as it helps people to managed their livingstandards after Brexit. Lodging or Hotel industry contribution to UK economy- 2Illustration 1: Hotels - UK Market(Source: Hotels - UK Market, 2018)
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