Module Booklet

This module booklet provides information about the qualification, unit code, start date, issue date, submission date, lecture and assessment duration, module leader, introduction, aim of the unit, unit content, scheme of work, recommended text and links, teaching and learning activities, and assessment for the unit on Visitor Attraction Management in the BTEC HND in Travel and Tourism management qualification. It also includes information about the qualification, unit code, module type, credit value, start date, issue date, submission date, lecture and assessment duration, guided learning hours, module leader, introduction, unit abstract, learning outcomes and assessment criteria, unit content, scheme of work, recommended text books, teaching and learning activities, plagiarism policy, and assessment for the unit on Marketing in Travel and Tourism in the BTEC HND in Travel and Tourism management qualification. Additionally, it provides information about the qualification, unit code, credit value, start date, lecture and feedback duration, summative assessment and feedback duration, guided learning hours, module leader, lecturer, introduction, aim, learning outcomes and assessment criteria, unit content, scheme of work, teaching and learning activities, plagiarism policy, and assessment for the unit on Heritage and Cultural Tourism Management in the BTEC HND in Travel and Tourism management qualification.

Marketing In Travel and Tourism

This paper examines the role of the marketing mix in the travel and tourism sector, using Thomas Cook's Summer 2018 holidays to Morocco and Egypt as a case study. It discusses the issues related to product, price, and place elements of the marketing mix, and assesses the importance of service sector mix elements such as people, process, and physical evidence. The paper also applies the concept of the total tourism product to Thomas Cook, highlighting how the company can enhance customer experience through a combination of services and facilities.

The Role of the Marketing Mix in the Travel and Tourism Sector: A Case Study of Thomas Cook

P(54) Marketing in Travel and Tourism

Presentation

This presentation explains the issues related to marketing mix elements in travel and tourism, importance of service sector mix, and the concept of total tourism product.