Marketing in Travel and Tourism Assignment- Thomas Cook Company
19 Pages3971 Words160 Views
Added on 2019-12-18
Marketing in Travel and Tourism Assignment- Thomas Cook Company
Added on 2019-12-18
ShareRelated Documents
UniversityMarketing in Travel and TourismByDateNameLecturer’s Name
ContentsIntroduction.................................................................................................................................................3LO1: Understand the concepts and principles of marketing in the travel and tourism sector.......................41.1The core concepts of marketing in travel and tourism sector.......................................................41.2: Impact of marketing environment on travel and tourism sector........................................................51.3: Factors that affects consumer motivation and demand in travel and tourism sector.........................61.4: Principles of market segmentation and its uses in tourism sector.....................................................6LO2: Understand the role of marketing as a management tool in travel and tourism..................................82.1: Analyze the importance of strategic marketing planning for travel and tourism sector....................82.2: Discuss the relevance of marketing research and marketing information to managers in the travel and tourism sector....................................................................................................................................92.3: Assess the influence of marketing on society.................................................................................10LO3: Understand the role of the marketing mix in the travel and tourism sector......................................123.1: Discuss issues in the product, price and place elements of the marketing mix...............................123.2: Assess the importance of service sector mix elements to the travel sector......................................143.3: Apply the concept of the total tourism product- Thomas Cook Tourism........................................14LO4 Assess the integrated nature and role of the promotional mix...........................................................15Conclusion:...............................................................................................................................................18References.................................................................................................................................................19
IntroductionThe essay is all about the travel and tourism of Thomas Cook Company. Thomas Cook is launching their summer holiday package in Morocco and Egypt. This assignment covers all the marketing segments of travel and tourism sector.
LO1: Understand the concepts and principles of marketing in the travel and tourism sector1.1The core concepts of marketing in travel and tourism sectorThomas Cook is an agent in the tourism business in Morocco and Egypt. In cutting edge times, the organization has been showing their energy to make most recent social visit program for an excursion in Morocco and Egypt for seven days. In this structure, the exposition will talk about the different parts of showcasing in the travel and tourism business. The atomic debate for the accomplishment of travel and tourism area later on is an indispensable indicate grasp the slants and building up their positive result, while the negative focuses must be discredited(Chhabra, 2010). Quickly developing markets should be considered administration acquainted with quick development. Arrangements or thoughts could be alluded to as molding the crucial long haul targets for the affiliation. This should be done in a cooperation of the way of exercises chose for the arrangement of advantages for execute the points set. In milieu with the advancement of the organization for the most recent social program, the relationship of Thomas Cook ought to remove the shot from gathering movement among the explorers that will include driving the govern of going on a tremendous scale. The arrangement must be set at a lower total of cash, articulating the enhanced level of interest among the guests inside the market for this sort of stuff. This seven-day program will cover the get-away in all over Egypt and Morocco. The visit bundle will be far reaching of the cheap reasonable of transportation in addition to Lodgings in the get-away places alongside breakfast, lunch and supper. This should be possible by the social occasion of extra individuals inside the market of voyaging that had been performed with the arrangement connected to the requirements for consistency in substance concerning the routine items. With gathering movement, there can be an indication of loyalty united to the subject in making the determination of same musings, and
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing in Travel and Tourism | Assignmentlg...
|20
|4879
|49
Marketing in Travel and Tourism Business - Thomas Cooklg...
|18
|4873
|36
Marketing in Travel & Tourism: Concepts and Principleslg...
|18
|4555
|262
Assignment On Thomas Cook - Marketing, Marketing Mix & Promotional Mixlg...
|26
|6146
|33
Analysis- Marketing in travel and tourismlg...
|20
|5931
|181
6112 marketing in ttmlg...
|11
|4443
|157