Tables of content •Introduction •Elements of marketing mix •Importance of service sector mix elements •Concept of total tourism product •References •Conclusion
INTRODUCTION In this presentation elements of marketing mix and their importance on travel sector has been explained. Along with this, concept of total tourism product has also evaluated to enhance performance of Thomas Cook.
Issues in elements of marketing mix with references to Thomas Cook Marketingmixisthemostimportantconceptof merchandising. It plays an essential role in business plan of acompany.Italsoknownasfoundationmodelof commercialism.
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Cont... These 4 elements are significant in Thomas Cook's summer 2018 holidays to Morocco and Egypt which is explained as below: •Product •Price •Place •Promotion
Marketing mix These are the four important elements of marketing mix whichinfluence performanceofThomas Cook.
Importance of service sector mix elements Service sector mix elements are additional P's of marketing which are people, process and physical evidence. Just like other four components marketing mix, these three elements are also very essential for growth of travel and tourism industry.
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Cont... To facilitates travelling package, Thomas cook can consider service sector mix elements which are discussed below: •People •Process •Physicalevidence
Important service sector mix elements These are the service sector mix elements of travel sector whichcanincrease performanceofThomas Cook.
Concept of the total tourism product of Thomas Cook Tourism is known as industry which is made by other business like trekking agency, hotels, airways, trains and travel authorities. Above mentioned businesses plays an important role in tourism sector.
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Total tourism product Total tourism product includes various services which are mentioned in above diagram.
Conclusion Through concluding this presentation, it is determined that elements of marketing mix are very essential for making merchandisingdecisions.Alongwiththis,conceptof tourism product has been explained to evaluate importance of travel sector.
References Sorensen, J.A., And et.al., 2011. The Social Marketing of Safety Behaviors: A Quasi–Randomized Controlled Trial of Tractor Retrofitting Incentives. American Journal of Public Health. 101(4). pp.678-684. Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The impact of the Internet in travel and tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1). pp.82-113. Mirvahedi, S., 2014. An investigation into the role of serendipity, effectuation, and entrepreneurial marketing in fast-growth entrepreneurial firms.
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