Marketing Objectives and Strategies for Brickworks Ltd

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Identify objectives and issues .....................................................................................................1
Marketing logic to create customer value...................................................................................3
STP..............................................................................................................................................4
Marketing mix.............................................................................................................................5
Action programmes and recommendations.................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing depicts the activities that are pursued by an organisation in terms of
promoting, purchasing and selling of several products and services. In regard of this, marketing
factors consider offering significant products, selling and advertising commodities to consumers
and other business enterprises. Furthermore, it is also done from the side of an organisation. In
terms of this, marketing depicts the activities that are done in terms of effective advertising and
also tends to promote selling of products and services to their potential customers. Along with
this, these are undertaken as the market orientation that helps in identifying the effective
products and services to customers (Xu, Frankwick and Ramirez, 2016). The effective market
orientation helps in determining several approaches of planning stage of marketing. In regard of
this, marketers should identify the several methods that are helpful for the effective marketing of
products and services and for this decisions are developed on the grounds of effective planning
for the product life cycle. This concept tends to depicts the significant objectives of an
organisation and also tends to evaluate the probable needs and wants of potential consumers for
satisfying in an efficient manner.
The prominent concept tends to include significant important factors such as
demands,wants, market research and so on which is important in terms of conducted it aims and
objectives for the new product development and tends to identify the requirements of customers.
To carry forward this report, Brickworks Ltd is considered which is an innovative group of
Australian owned organisation and specialised in investments, manufacturing and distribution of
building products for the residential commercial markets. Furthermore, the report is going to
cover about the various objectives, issues and other factors that leads to create customer value.
Along with this, STP and marketing mix is conducted which is useful in order to prominently
launch and introduce product within the market. Lastly, action programmes is created which is
useful in identifying budget and control other factors as well.
MAIN BODY
Identify objectives and issues
Construction industry is undertaken as the biggest sector and activity that leads to make
prominent movement in terms of offering significant things to various areas (Farris, 2016). In
terms of this, it tends to create prominent changes in making buildings as per the new ideas and
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vision. In terms of developing effective marketing objectives for the brickworks Ltd, they need
to review the significant options concerning their strategy. In regard of this, it also tends to
represent the effective marketing plan undertaking the effective goals and objectives. Some of
the objectives are mentioned as under: Advertise new commodities: By undertaking the significant future plan as it tends to
consider the introduction of new products and also consider the effective marketing
objectives for the suitable advertisement of new products and services (De Veirman,
Cauberghe and Hudders, 2017). Develop digital presence: It describes that the respective company does not have its own
digital presence in regard of conducting significant market research in terms of growing
significant visibility for effective search engine and social media platform. Lead generation: It refers to the company in terms of focusing towards leading the
generation with their prominent strategies and plans that tends to develop it with the help
of email or can take prominent help from customer relationship management. Target new customers: It refers to the before launching new product within the market
and an organisation need to specify their target market which is helpful regarding the
specific expansion of business and also helps in reaching out towards the new customers
and audiences (Luchs, Swan and Creusen, 2016). Retain existing customers: Rather than focusing on new customers and their arrivals,
respective organisation need to put emphasis on the keeping and retaining their customers
for the longer period of time. Develop brand awareness: In regard of this, Brickworks need to develop brand
awareness in market area and also tends to undertake the audience as well that is helpful
in order to encourage and put emphasis on expanding the reach in order to target their
customers and engage large number of people to know about their brand as it tends to
develop effective reputation in business environment. (Handayani, 2017) Enhance profit: It is the primary objective concerning the sales and revenues as it tends
to enhance significant profitability in order to sell their products. This objective tends to
reduce significant expenses and also offer maximum commodities undertaking the high
profit margin and execute prominent changes in terms of gaining effective profitability.
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