Marketing Management and Digital Communication: A Case Study of MusicLens

MARKETING MANAGEMENT
AND DIGITAL
COMMUNICATION: A CASE
STUDY OF MUSICLENS

INTRODUCTION
 As opined by Grant (2016), the different
kinds of contemporary disruptive
technologies have made a positive
impact on the business operations of the
modern-day business enterprises.
 The resultant effect is this that smart
products have become the recent trend
in the business world.
 In 2018 the demand for the different
kinds of smart products increased by
more than 10% and by the year 2021 it
is expected to increase by 14% every
single year (Lindgreen & Di Benedetto,
2018).

OVERVIEW OF MUSICLENS
 Music Lens is a business enterprise which
had been trying to amalgamate technology
with the basic eyeglasses worn by the
common people (Forbes.com, 2019).
 The eyeglasses manufactured by the
enterprise enables the customers to listen to
music, radio, make calls and indulge in other
similar activities through the use of
eyeglasses.
 The eyeglasses contain “4GB of offline
storage available”, is manufactured from
bone conduction audio, nine hours of
continuous usage, touch and wear detection
along with other features (Music-lens.com,
2019).

RESULTS OF PESTLE
ANALYSIS
 The stable political environment of
Australia acts as an opportunity for the
enterprise and its eyeglasses
 The strong economy of Australia means
that the people would have the right kind
of capital to buy the eyeglasses
 Australians have shown high propensity
towards trendy eyeglasses and also music
forms an integral part of their lives
 The technological, legal and the
environment of Australia is also likely to
support the business activities of the
concerned enterprise