Marketing Management

Running head: MARKETING MANAGEMENT
Marketing Management
Name of student
Name of University
Author note

1MARKETING MANAGEMENT
Executive summary
The report was prepared to demonstrate the potentiality of Musiclens in operating in the
Australian business scenario. The assignment also provided a brief explanation of the various
factors contributing to the business functioning as well as the strengths of the brand and its
product that could allow for sustaining within the competitive business environment. The
objectives of the company were to increase the profit level and at the same time, benefit the
shareholders and expect investments to be made for ensuring that the new product could be
launched successfully in the market. The pricing was done properly and also the assessment of
competitors and market segments further helped in proper targeting and positioning of the new
product in the market with ease and effectiveness.

2MARKETING MANAGEMENT
Table of Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Situational analysis..........................................................................................................................3
Political factors............................................................................................................................4
Economical factors......................................................................................................................4
Social factors...............................................................................................................................5
Technological factors...................................................................................................................5
Legal factors................................................................................................................................6
Competitive analysis........................................................................................................................6
Identification of the target customers..............................................................................................7
SWOT analysis................................................................................................................................9
Weaknesses....................................................................................................................................10
Marketing mix strategies...............................................................................................................12
Product.......................................................................................................................................12
Price...........................................................................................................................................12
Place...........................................................................................................................................13
Budget allocation...........................................................................................................................14
Implementation plan......................................................................................................................14
Promotional schedule.....................................................................................................................15

3MARKETING MANAGEMENT
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................17