Role of Marketing in Coca-Cola Company: A Case Study

MARKETING MANAGMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Role of marketing........................................................................................................................3
Market orientated.........................................................................................................................4
Business loyalty in market...........................................................................................................5
Integrated marketing....................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is necessary in every organization that focuses on the growth of their business
and market oriented whether public sector or the private sector organization. Marketing
environment and their strategy marketing activities implement in the company for the betterment
and the growth of the company. This report includes the information of given case study of the
Coca-Cola company and how they drive their role of marketing in achieving the organizational
goals and value to the customers. Also illustrated in this report that target market uses the
integrated marketing channels which drive the growth of the business.
MAIN BODY
Role of marketing
Marketing has various meaning and definition in context of various business. Marketing
basically focus on the customer wants and explain the business growth in respect to customer
buying power towards to the organization marketing skills that how they attract the customer.
The process of the communication via different ways from the customer and aware the customer
about the organization and their product line (Park, 2020). Company only get success when the
strategy of the organization put the strategy properly and for attracting the customers via
different- different channels. Company should boost their marketing strategy for boosting their
sales in respect to Achieve the organization goals and the objectives. Coca-Cola international
market strategy involve the legal, economic, culture, technology, and social factors. That help the
company to easily marketing in the international market. Company strictly followed these factors
for the better marketing strategy. Company strategizes the marketing for the long term benefits.
In marketing company also evaluate that how they will perform better with their competitor in
the market and what type of resource should company need to achieve the order and compete in
the market. Company also maintain the trends with that they can easily stand in the market and
attract the company (Chernev, 2018).
The company uses technique which also known by the brand recall that helps to get the customer
attention more and differentiate the organization from their competitors among the market. Main
aim of this technique uses is to create a brand loyalty among the customers in the targeted
market. For this technique company uses attractive logo and images or dialogues through
different channels. Primary objective of the marketing is to create a awareness in the targeted
customers of the organization and company has to maintain their reputation in the market to