Marketing Mix Analysis of Dove and Sure Deodorants

Principles of Marketing

Executive Summary
Marketing mix is a set of actions, strategies that companies use to increase the brand
value and promote the product in the market. The 4Ps makes typical market mix that are price,
product, place and promotion. This report analysed the marketing mix of brands like Dove and
Sure. Both the brands are selling deodorants with different strategies and working in the same
market structure industry. According to this report there are different strategies of pricing,
promotions, products and places. The pricing strategies that are used by companies are premium
and competitive. The company use printing and social media for promotions. For improving the
brand value and sustain for longer time in competitive environment.

Table of Content
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
Target Market...............................................................................................................................4
Findings........................................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9