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Marketing Mix Analysis of Dove and Sure Deodorants

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Added on  2023-06-18

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This report analyses the marketing mix of brands like Dove and Sure. Both the brands are selling deodorants with different strategies and working in the same market structure industry. The report focuses on the comparative analysis of the effectiveness of the marketing mix and targeted markets of brands like Dove and Sure. It covers the 4Ps of marketing mix which are price, product, place and promotion. The report concludes that Dove has better market mix strategies than Sure.

Marketing Mix Analysis of Dove and Sure Deodorants

   Added on 2023-06-18

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Principles of Marketing
Marketing Mix Analysis of Dove and Sure Deodorants_1
Executive Summary
Marketing mix is a set of actions, strategies that companies use to increase the brand
value and promote the product in the market. The 4Ps makes typical market mix that are price,
product, place and promotion. This report analysed the marketing mix of brands like Dove and
Sure. Both the brands are selling deodorants with different strategies and working in the same
market structure industry. According to this report there are different strategies of pricing,
promotions, products and places. The pricing strategies that are used by companies are premium
and competitive. The company use printing and social media for promotions. For improving the
brand value and sustain for longer time in competitive environment.
Marketing Mix Analysis of Dove and Sure Deodorants_2
Table of Content
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
Target Market...............................................................................................................................4
Findings........................................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Marketing Mix Analysis of Dove and Sure Deodorants_3

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