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Marketing Mix of Cadbury

   

Added on  2020-10-22

14 Pages2987 Words53 Views
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MARKETING ESSENTIALS
Marketing Mix of Cadbury_1

CONTENTSINTRODUCTION.................................................................................................................................1SECTION – 2........................................................................................................................................1PART – A..............................................................................................................................................1Marketing mix of Cadbury and its comparison with Hershey’s.........................................................1PART – B..............................................................................................................................................4Producing a basic marketing plan for Cadbury..................................................................................4PESTEL analysis (External environment).........................................................................................4Competitive analysis (Porter’s five force).........................................................................................6SWOT analysis (Internal environment).............................................................................................6Marketing objectives.........................................................................................................................7Marketing strategies..........................................................................................................................7Market control...................................................................................................................................8CONCLUSION.....................................................................................................................................8REFERENCES......................................................................................................................................9
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INTRODUCTION One of the major tools that are necessary for any company’s success is marketing.Marketing is useful in conveying the customers what company offers and thereby helpful indecision making. This research reports include the analysis of Cadbury as an organisation. Itwas founded in the year 1831 at Birmingham. The firm employs more than 45,000 employeesin almost 60 nations of the world, its marketing tools and plans for the successful growth ofthe company (Cadbury Company, 2018). The 7P’s that are used by Cadbury to increase itsreach to its customer and its effect on company’s life cycle is discussed here. Further basicmarketing plan for the organisation is developed and evaluated on the basis of how it can beapplicable to the confectionary industry. The various PESTEL, Porter’s five forces andSWOT analysis is done to better understand the industry and to develop marketing strategy. SECTION – 2PART – AMarketing mix of Cadbury and its comparison with Hershey’sThe Company chosen is Cadbury owned by Mondelez International. Marketing Mixfor any company is done in order to realise the market position of the company in the mind ofcustomer and competitors. So the marketing mix tool acts as a basis for any decision relatedto marketing in an organisation. This also helps the company to achieve its target in theconsumer market. The basic marketing mix just contained the four variables mainly known asproduct, price, promotion and place. But in order to enhance the marketing mix three morevariables are added for detailed analysis i.e. physical evidence, people and process. A firmembraces diverse strategies in order to apply advertising mix in the midst of theirorganizations (Aaker, Kumar and Day, 2008). This is commonly done based onsocioeconomics of market, size of the organization, market and items and administration ofthe firm. Cadbury is a British worldwide confectionary shop organization which has made amajor impression both in the global just as national market through client focussedendeavours. They made this progress principally on account of the all-inclusive promotingblend and client driven methodology for example received by them. Also, the use ofshowcasing blend with the advertising arranging process is significantly focussed towardsplace where the product is sold, promotional or campaigns related activities, dimensions ofproduct and pricing structure. Let us now compare the two giants in the confectionaryindustry on their marketing mix decisions. Both of them send heavily in their marketingactivities and thereby focus on the demand and need of dynamic customer. 1
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