Oreo Marketing Mix Analysis

This assignment analyzes the effectiveness of Oreo’s marketing mix (product, price, place, promotion) at Australian supermarket chain Woolworths. It examines how these elements influence consumer purchasing decisions, drawing upon real-world examples and personal experiences. The analysis highlights the role of branding, packaging, pricing strategies, and in-store promotions in shaping consumer perceptions and driving sales.

What is Marketing?

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. THE PRODUCT CATEGORY...................................................................................................1
2. THE 4PS .....................................................................................................................................1
2.1 Product..................................................................................................................................1
2.2 Place......................................................................................................................................2
2.3 Price.......................................................................................................................................3
2. 4 Promotion.............................................................................................................................3
3. BRAND........................................................................................................................................4
CONCLUSION................................................................................................................................5
Illustration Index
Illustration 1: Product......................................................................................................................2
Illustration 2: Place..........................................................................................................................3
Illustration 3: Promotion blade signage...........................................................................................4

INTRODUCTION to the Report
The purpose of the report is to analyse how Oreo Milk Cookie implements the use of
Marketing mix to determine buyers buying behaviour. Also, the report outlined consistency and
brand positioning of marketing mix which are internal linked with brand positioning. The report
also identifies and analyses the Brand Positioning, and the consistency of the Marketing Mix,
both internally and with the Brand Orientation.
“Marketing mix” is the business strategic tool which helps in analysing value of four major
components of organisation which are product, place, promotion and price.
“Brand Positioning” is strategy of brand which is implemented to create unique and effective
impression on the mind of customers about company and its products and services. This strategy
helps the firm in establishing its unique and distinct image in market in comparison to its
rivalries.
This report will evaluate 4 P's of marketing mix for Oreo Biscuit purchased from Woolworths
supermarket in Glenferrie Road, Hawthorn on 5/3/18. It is one of the leading supermarket in
Australia which offers differentiated products, like dairy, bakery, grocery etc.
1. THE PRODUCT CATEGORY
The product is Oreo which is the leading product of in cookies and biscuits which I
chosen for marketing mix as it influence by buying decision. The category of this chosen
product is a Cookie which has many substitutes like Arnott's as well as Hydrox, and the
subcategory is Milk biscuit.
2. THE 4PS
2.1 Product
 Oreo cookies contain two chocolate wafers with a sweet cream filling
 I generally prefer Oreo as it is offered according to consumer requirement like Double
Stuffed Oreo Sugar free Oreo, Golden Oreo and Oreo Thins. It is available is various
types such as wafer chocolate, cookie etc. with similar content which reflects its
advantage over many other biscuits like Arnott's, Hydrox etc.
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 I Eat Oero as snack as it contains milk content. The demand of Oreo Cookie is uniform in
every season as it used for various purposes like direct eating making, for making
preparing bakers products etc. I usually use Oreo to make an essay microwaves soufflé.
 The primary focus of Oreo is packaging where it is offered in attractive colour with
attractive packaging.
 This biscuit is very pleasant in taste and therefore, every buyer is influenced to buy this
product over many other substitutes.
2.2 Place
 The Biscuit is easily available in one of the leading supermarket of UK which is
Woolworths. In supermarket store there are separate corners for cookies where Oreo is
placed in section of cookies and wafers. Oreo is available at every store of Woolworths.
 It is offered in Bright colour and at specific place in stores which makes easy for the
customer to check availability of certain product. In my opinion, the labelling and easy
availability of Oreo Biscuit is the reason behind its increasing sales and demand.
 There are staff members of Woolworths who handles specific department in store and
who helps consumer in making buying decision.
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Illustration 1: Product

 I feel the bright blue colour and combination of colours on packaging is unique symbol
and is the major advantage which attracts the attention of buyers.
2.3 Price
Price plays crucial role in influencing buyer decision like Oreo is available at affordable and
uniform price. The $1.09 / 100G, $3.00 for 274 G. This reflects that Oreo Cookie is available in
different packets with different quantity. In comparison to Arnott's Biscuits Oreo is offered at
relatively at low price and is of premium quality. The price of Arnott is $15.45 ($0.15 / gram)
As per my buying decision I feel pricing of Oreo is universal. I feel consumers are not offended
with high prices of products in comparison to substitute because high price of Oreo Cookies
denotes its high premium quality.
2. 4 Promotion
Promotion is a useful tool for products and company as it helps in increasing sales by
creating awareness about specific product. Like, to make purchase and buying decision of
consumer easy store has blade signage for Oreo which make it easy for buyers to find products.
Promotion strategies of Arnott is competitively is more attractive as the brand focuses on
attractive packaging especially for kids on blade signage. Apart from this, discounts on Oreo
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Illustration 2: Place

Biscuits is offered at low prices for limited period which is the most effective technique that
assist Woolworths in influencing buyers buying decision. As per my Purchase decision, when I
bought Oreo, there was discount which attracted and motivated me to buy Cookie and then I got
to know about its high premium quality and taste. In addition, I feel word of mouth with buyers
of staff member of Wools worth is another strategy of supermarket which influences buyer’s
buying decision.
3. BRAND
Thus, in accordance to marketing mix of Oreo, the effectiveness of product and brand
reflects in its quality and appeal for health conscious buyers.
a) Brand appeal is successful for target audience who are health conscious. It is related to person
who prefer buying milk products and nutritious ingredients.
b) If cookie was person than it would be girl or mother which is focused on protein content and
is health conscious.
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Illustration 3: Promotion blade signage

c) In my opinion Brand positioning of Oreo cookies is demographics which is focused on family,
children, youth, students etc. and hold premium position in market.
d) In think 4 P's of marketing mix are consistent and related to each other and especially to
product.
a) In my opinion marketing mix is internally reconciled because it holds to good price
which is $1.09 / 100G and it is ideal because Oreo biscuit which is product is easily available at
all supermarkets and their stores which is convenient for buyer to buy it regularly which is
considered under place. Further, promotion of cooking is visual representation which reflects
availbity of product for which supermarket use Bade signage.
b) According to me marketing mix is consistent tool which denotes brand positioning
which comprise details about trust of people on products, healthy and convenient for all the
buyers.
Hence, the quality of Biscuit is denotes its high prices as per competitors but buyers are
generally conscious about quality instead of price and it is the reason behind increasing sales and
demand for Oreo Cookies.
CONCLUSION
The report summarised that factors of marketing mix plays a crucial role in influencing
buyer’s decision. It outlined 4 P's of marketing mix for Oreo offered in Woolworths the leading
supermarket of Australia.
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