Standardization and Adaptation of Marketing Mix, CBBE Model, and Marketing Communication Methods for Ashanti Marketing Solutions Limited in Indian Market
VerifiedAI Summary
This report explains the standardization and adaptation of the marketing mix, CBBE model, marketing communication methods, and measures that are helpful for improving the image of Ashanti Marketing Solutions Limited in the Indian market. It also discusses the concept of integrated marketing communications and different methods that can be incorporated by the client and measuring market success.