Identify and Evaluate Marketing Opportunities for Bounce Fitness

IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES

BOUNCE FITNESS 1
Contents
TASK 2..........................................................................................................................3
Activity A...................................................................................................................3
Activity B...................................................................................................................3
TASK 3..........................................................................................................................5

BOUNCE FITNESS 2
TASK 2
Activity A
1. This is a secondary research.
(Mercer, 2015) the reference suggests that the company has an opportunity to
establish the fitness center in Australia because there is a demand for a personal trainer.
(IBIS World, 2018) the second reference tells that the company has an opportunity to
attract new customers.
2. Marketing opportunities of the company
Growing demand for business
Nowadays, people are more conscious about their health so that they focus on the fitness
center. Fitness center demand is increasing, which is beneficial for the Bounce Fitness. It has
an opportunity to enter into a new market for expanding the business. The market share of the
company increases by expanding the business in the new market.
Value-added services
It has seen that the fitness centers cannot survive long, by just providing the fitness services.
The company focuses on adding some new value services such as diet and nutrition, personal
training and food court. The company can charge more fees on these services, which
increases its revenue.
Growing health concern
According to the researcher, the consumption of fast food is increasing which is the reason
for obesity and lifestyle diseases. Therefore, people focus on losing weight and trying to