Marketing Plan of Nin Jiom Pei Pa Koa

Marketing plan of Nin Jiom Pei
Pa Koa
Name of the University:
Name of the Student:
Authors Note:

Introduction
• Nin Jiom Pei Pa Koa is a leading Chinese
manufacturer of medicines in Hong Kong that
is renowned worldwide as its products are
made of natural herbs and ingredients.
• The objective of the report is to analyze the
traditional marketing transformation effort of
Nin Jiom Pei Pa Koa into social media
marketing strategies.

A Brief Overview of Market Conditions
• Political: Taxation policies, government resource
allocation, governance system and armed conflict
• Economic: Availability of key infrastructure, skill
level of employees in the Chinese market,
financial market efficiency and downward
pressure on consumer spending
• Social: Media playing increased role on public
opinion, attitudes towards health and safety and
societal norms and hierarchy

A Brief Overview of Market Conditions
• Technological: Focused on lowering production
cost, supply chain partners empowerment and
latest supply chain innovations used by competitors
• Environmental: Recycling is an emerging norm, use
of renewable energy and increasing consumer
activism
• Legal: Existence of data protection laws, strict
employment law in the country and stringent health
and safety norms

Current Position in Social Media
• Integrated offline and online promotional
channels in sponsoring several sporting events
• Low existence on the social media marketing
platform and high use of traditional media for
promotion
• Promotes advertorials regarding maternal and
herbal medicine benefit topics on Television,
magazine, newspaper and billboards.

Proposed Social Media Marketing Efforts
• YouTube commercials in
illustrating clear vision
of the company
regarding its quality
products for ensuring
healthy life for
consumers.