BSBMKG609 Develop a Marketing Plan Task 2: Prepare and Present a Marketing Plan

Task Two: Prepare and present a marketing plan
For task two, you will be required to prepare and present your marketing plan.
Gather the plans you created in task one; part one and part two and ensure they meet
organisational, marketing and business objectives as well as marketing approaches and a
strategic marketing mix prior to presenting to your business. Check to ensure the
marketing plan contains a rationale for objectives and information that supports the
choice of your strategies and tactics.
When you have completed the required checks on your plans, schedule a meeting with
your assessor and your businesses key stakeholders to present your marketing plan. In
this meeting, you will need to request feedback from the business’s key stakeholders.
This feedback will be used to create a plan to adjust your marketing plan and implement
within the required timeframe.
When presenting your marketing plan, ensure you use appropriate communication
methods suitable to your audience.
Using the feedback obtained from the meeting, create a plan to adjust your marketing
plan. Your plan must include a copy of the feedback, strategies to meet the feedback
and the required timelines. When complete, show and discuss your plan with your
assessor.
Please attach the meeting agenda, minutes, actions, feedback and adjustment plan to
your assessment workbook as evidence.
Date: 07/09/21
Time: 09:30:00
Please Brings/ Read: Notepad and pen
Teleconference Details: The topic of discussion should be the
objectives of the marketing plan of the
company i.e. The Sub Shop
Skype Id: 2365GFRT48
Attendees: 20 Members
Purpose: To analyse the prepared objectives by
marketing team
Venue: Board room
Meeting Minutes
Date: 12/09/21
Time: 14:00:00
Please Brings/ Read: Pad of paper and pen

Teleconference Details: The topic of discussion should be the marketing metrics
that has been utilised
Skype Id: 2589MKOW14
Attendees: 20 Members
Purpose: To identify the appropriateness in context of marketing the
offered products and services
Venue: Board room
Agenda Item 1:
Time: 14:00 Presenter: Marketing manager
Discussions:
About the modifications
required in equipped
marketing plan as well as
objectives on which it has
been prepared.
Conclusion: There are
certain modifications
required to achieve
organisational set goals
Action Items: Modify
certain percentage with
respect to sales
percentage in order to
make the marketing plan
highly fruitful for the firm
and make strategies in
order to adopt the same
with reduction in costs
incurred.
Responsible Person: Marketing Team
Deadline: Within 1 month
Agenda Item 2:
Time: 10:00 Presenter: Marketing team
Discussions:
About the marketing
tactics
Conclusion: Cost reduction
required while market
goods and services.
Action Items: Responsible Person: Marketing manager
Deadline: Within 30 days

Agenda Item 3:
Time: 11:00 Presenter: Marketing team
Discussions:
About the final details of
the marketing plan in
modified manner
Conclusion: The final
discussion is the approval
of the plan in context of
each and every aspect.
Action Items: Responsible Person: Marketing manager
Deadline: To implement the plan, the time frame is about
this financial year.
Feedback from others No
Feedback from Trainer Very nicely prepared
Criteria Yes No Comments
Did student mention all
the topics correctly?
Yes
Did student show proper
communication skills?
Yes
Trainer Name: Richard Date: 18/09/21
Trainer Signature: Richie Final
Commen
ts:
After certain modifications, the
plan is efficient to adopt in
practical terms.
Adjustment plan
[INSERT YOUR BUSINESS
LOGO]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]

[Business Name]
Marketing Plan
Prepared: [Date prepared]
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