Marketing principles and techniques Assignment - B&B limited

Added on - Nov 2020

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Marketing principlesand techniques
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................3TASK 3............................................................................................................................................4TASK 4............................................................................................................................................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing principles refers to the principles that are utilise by a business entity to frameproduct, promotion, price and distribution strategy of the enterprise. Marketing is known as oneof the most significant factor of successful business (Provost and Fawcett, 2013). It is veryimportant that all activities related with marketing department should be execute well so entitycan generate more number of profits and at the same time can get competitive advantage. B&Blimited a small retail firms that deal in various type of home and grocery products is consider inthis report for study. Application of various elements of marketing mix for various products isalso mentioned in this. Various methods that can be utilise by manager for market research anddifferent methods of e marketing is all given in this.TASK 1Marketing is the process in which various communication tools are use by a businessorganisation to interact with customers, make them information about company's products andinfluence them to buy the same. This is known as one of the most important activity as this is theone which provide opportunity to business enterprise to interact with its target customers. Thisprocess is based on the thinking about business on basis on customer satisfaction (Spotswoodand et. al., 2012). Process of marketing is different from selling as it not concern about the valuean individual get. Overall it is a process of develop a demand for a product in order to generatemore profits and to satisfy the needs of customers. Major activities perform by a marketingdepartment of a business organisation is given below under the following points:Marketing research:This is one of the major function perform by marketing departmentof a business organisation. Major benefit of this is that it help in identify needs ofcustomers and support in highlight the product to sell company's products (Lefebvre,2012). With this manager can identify major strengths and weakness of entity and itsrivals. This also provide basis to deal with company's weakness so it can sustain inmarket for long run.Product development:Marketing department help a business entity develop productsand services as per the requirements of customers and offer value to them. Marketingdepartment is the one which remain responsible to identify and utilise the opportunitiesexist in market by introduce a specific product. Marketing manager is the one that make1
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