Understanding of the Ryanair consumers buying decisionmaking

Understanding of the Ryanair
consumers buying decision-
making

INTRODUCTION
Ryanair has taken flight tickets as the product on which they
want to take decision for getting customers to purchase it.
Ryanair is one the famous airlines.

Consumer decision-making process
● Decision making process is one of the most important process which company has to
follow, as it needs high level of critical thinking.
● Decision making is only up to some members of company as it includes high risk.
There are so many problem which arises while taking decision.
● Like Ryanair is providing flights ticket at very cheap rate, so to provide low rate, their
management has taken such decision very seriously, so that' why decision making is
very hard and risky thing and takes so much of time.

Need Recognition
● Need recognition: The first step of decision making process is to identify the decision
that on which matter customer has to take decisions.
● It clarifies the thing upon which decision will be taken.
Consumer decision-making stages