This presentation discusses the concept of marketing and its operations, roles and responsibilities of marketing, different areas of marketing, and the inter-relationships of marketing with other functional departments of the company. It also includes a case study of Best One Company, a small supermarket chain in London, UK. References are also provided.

Learn about the importance, roles, and inter-relationships of marketing processes and planning with other functional departments of the company. Read more on Desklib.

Marketing Processes and Planning - Importance, Roles, and Inter-relationships | Desklib

Marketing Processes and Planning - Desklib

This assignment delves into the fundamental aspects of a marketing plan. It defines marketing as encompassing public relations, promotion, and sales activities aimed at achieving business objectives within a specified timeframe. A marketing plan outlines future marketing and advertising strategies to help organizations make informed decisions concerning their goals.  The document provides definitions, explains the importance of strategic planning, and touches on various aspects of marketing.

Professional Development

Marketing

Marketing Plan Fundamentals

Marketing Essentials Assignment "ALDI"

Marketing Essentials in Coca-Cola

power point presentation and report. the words 2250 excluding the presentation. all together could be around 3500

marketing essentials

Presentation

This presentation provides an overview of the concepts of marketing, including current and future trends. It also discusses the role and responsibilities of a marketing manager, as well as the interrelationship and influence of the marketing function with other functional units. The presentation emphasizes the value and importance of the marketing role and the significance of effective interrelationships between different departments.

Concepts of Marketing and the Role of a Marketing Manager

PowerPoint Presentation

This presentation provides an overview of marketing essentials, focusing on the role and responsibility of marketing in Hilton hotel. It discusses the importance of market research, customer awareness, promotion, and building customer relationships. It also explores the inter-relationship between marketing and branding, the 4 P's of marketing, and areas for improvement in Hilton hotel's marketing strategies.

Marketing Processes and Planning - Desklib

Marketing Plan Fundamentalslg...

Marketing Essentials Assignment "ALDI"lg...

Marketing Essentials in Coca-Colalg...

marketing essentialslg...

Concepts of Marketing and the Role of a Marketing Managerlg...

Marketing Essentialslg...

Marketing Plan Fundamentals

Marketing Essentials Assignment "ALDI"

Marketing Essentials in Coca-Cola

marketing essentials

Concepts of Marketing and the Role of a Marketing Manager

Marketing Essentials