Understanding Tourism Entrepreneurship

Marketing in Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.4 Segmentation.........................................................................................................................6
TASK 2 ...........................................................................................................................................7
2.1 Importance of strategic marketing planning for a selected travel and tourism business ......7
2.2 Relevance of marketing research and market information to managers in the travel and
tourism sectors............................................................................................................................8
2.3 Assessing the influence of marketing on society.................................................................9
TASK 3..........................................................................................................................................10
3.1 covered in PPT....................................................................................................................10
3.2 covered in PPT....................................................................................................................11
3.3 covered in PPT....................................................................................................................11
TASK 4..........................................................................................................................................12
4.1 .............................................................................................................................................12
4.2 covered in Poster.................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is a tool which provides various types of strategies to the business through
which they can achieve their targets. Analysing the market through various researches and
making policies and apply them in their plans. In the growing scenario various industry comes
together and make them to achieve their long term goals. Thomas cook is a very famous
organisation for the tourism purpose and providing extraordinary services for develop their
tourist sector (Biggs, 2011). Through analysing the market they provides services according to
the needs of the customer. Customer attract by all these services provided to visit Morocco and
Egypt to make successful their planning and policies for tourist. By developing the natural
environment it creates interest in the tourist and employment also. It increases local public and
foreign tourist for travelling and promote various destinations. Tourism increases transport
services and various food destinations to the tourism who come for visiting all places.
TASK 1
1.1 Core concepts of marketing for travel and tourism sector
Marketing is a very good concept to explore the market and makes various researches to
know more about the customer interest and their demands (Biggs, Hall and Stoeckl, 2012). This
makes relations between the customer and the organisation by fulfilling the demands. Thomas
cook has various concepts to make successful their tourist packages which are they providing:-
Customer's needs: This is the very important thing which needs to follow by the industry is the
customer demands. Thomas cook by using various techniques analyse the tourist interest and
give them special offer for the particular packages for Morocco and Egypt. Many customers has
various demand like transport services, hotel services and any other services which must be
fulfilled by tourist organisations. They merge all the services with their package for convince of
the tourist (Butler and Russell, 2010).
Products and service markets: By providing various attractive services customer expand their
money to avail these services and uses their product. They provide many online portals to the
people who wants to visit tourist place by spending money with huge services.
Customer satisfaction and retention: This strategy takes the industry on the top level by
satisfying customer needs and provide them extra benefits at the time of using these services. At
any time people can make search on the website of the Thomas cook and find various destination

of weekly and monthly periods and contact them for more packages. Mouth publicity plays very
important role for promoting the organisation but this can be possible only by satisfying the
tourist with their services (Croce and Perri, 2010).
Relationship Marketing: There are many travel agents who work with the company and gives the
feedback of the customer and their demands by making relations with them. Various strategies
are there to promote the tourism plans and increases the scope of customer.
These are the concept which makes successful the travel and tourism business of Thomas cook
for Morocco and Egypt by using various promotions.
There are various types of factors in the environment who plays a very important role to make
successful the travel and tourism (Dawson and et. al., 2010).
Micro environment:
Tourism organisation: The organisations are providing services of travel and tourism to develop
the environment.
Suppliers: Suppliers are very important for a business because they can dominate the business
environment of a company. Big suppliers has the power to control the business where they are
major supplier of the organisation.
Intermediaries: They are the individual or group of persons who are working with the
organisations by providing services (Denicolai, Cioccarelli and Zucchella, 2010). Their services
required at every step of business to make successful a business.
Customers: By marketing strategies customers get to know about the product and their services.
Customer plays a essential part of the business through which a company can survive in the
competitive environment.
Competitors: In the growing environment many competitors are exist and works for achieving
their long term objects. It is necessary to have an eye on their target organisations to improve
their quality and differentiation of products and services (Evans, Stonehouse and Campbell,
2012).
Macro environment:
Demographic: They impact on the organisations through various forces. Country has the various
rules which must be followed by the organisations. Literacy effect the environment because
educated people has potential to expand money on the tourism.