Contemporary Issues in Marketing Practical Skills Assessment

This report discusses the marketing campaign of Adidas Shoes, including objectives, measurement of success, campaign plan, and communication strategies on various social media platforms. The report also includes a reflection on the campaign and its effectiveness in achieving the organization's goals. The subject is Contemporary Issues in Marketing, and the course code is BMP4004 for BSc (Hons) Business Management.

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
Name:
ID:
Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are diverse problems arise in advertising and marketing of organization
and to be able to growth income of organization, organization wishes to broaden
advertising and marketing tenting which allows them to growth cognizance of
merchandise and service. This challenge file consists of dialogue of Adidas that's
presenting diverse sports activities merchandise. This file consists of dialogue of
advertising and marketing marketing campaign of Adidas Shoes.
Campaign objectives
There are diverse goals to be advanced through Adidas Shoes for his or her
marking marketing campaign (Blumberg,2019). Objectives advanced through
commercial enterprise for organization or their advertising and marketing marketing
campaign need to be SMART. Some of goals of advertising and marketing marketing
campaign of Adidas Shoes are as follows: To broaden cognizance of Adidas
footwear emblem in minds of purchaser inside three months. Increasing income of
organization with 12% in upcoming 6 months. Building loyalty amongst clients for
emblem in subsequent five months. Increasing 15% engagement of clients on social
media platform of organization. Increasing shopping for conversion price with five%
in subsequent 2 months.
Measurement of success
Increasing fine emblem photo of organization in market. Measurement of
fulfillment For measuring fulfillment of advertising and marketing marketing campaign
of Adidas footwear, organization wishes to undertake diverse degree which can be
as follows: Increasing proportion likes and remarks on social media web page of
organization. Fluctuation in income with growth and reduce considering the fact that
developing and posting of pics and movies of Adidas footwear on unique marketing
and marketing platform. Review of Adidas Shoes in unique newspapers and
magazine. Feedback given through clients for merchandise and marketing campaign
utilized by Adidas to be able to sell their merchandise specifically footwear.
Measurement of rage of engagement with remarks of social media platform/ fans of
organization
Campaign plan

Communicat
ion type
Week 1 Week 2 Week 3 Week 4
Facebook In first weak,
business
managers of
Adidas Shoes
need to
research about
various brand
similar to Adidas
Shoes in order
to increase
understanding
on which post
customers are
reacting and
how they are
reacting to
different post of
company
depend on
positive as well
as negative.
IN next week,
managers of
company create
scheme of
colors in images
which create
impact on target
market along
with product
itself (Burns,
and Siegel,
2018).
In this week,
managers of
Adidas Shoes
look at insights
of customers
for comments,
likes as well as
share. In this
managers of
company
analyses
whether initial
post and
campaign of
company get
success or is
there
something
which is
required to
improve?
In next week,
managers for
company
inform various
buyers who has
reacted to
various post of
company,
through
messengers
that there will
be an event
organize by
company where
there is brand
performance,
food and drinks
are to be serve
and some lucky
person will get
free Adidas
shoes and any
person can try
shoes for free.
Instagram In this,
managers of
company need
to post initial
post which is
attracting
customers and
create interest
in minds
consumer for
products and
service.
In this,
managers of
company make
all post informal
and can ask
various question
to user in order
to make it more
personalized
and also ensure
regular flow of
post in order to
keep interest of
user in product.
Managers of
Adidas Shoes
check insights
on each and
every post in
order to
determine
interest of
target market in
in products and
if target market
does not have
interest in
products then
they can gain
understanding
about what
changes
required to be
made in
products and
User who as
interest in
products and
service of
company has
navigated
towards
website of
Adidas Shoes.
There will be an
advertisement
of event held by
Adidas Shoes
(Cabau, 2017).

also how these
changes can be
adapting in
these products.
Youtube In this, company
needs to film
video as it
creates more
interest of
customers but
company needs
to ensure that
video will be
professional
which will be
requirement of
target market
and also needs
to be
informative
(Chng, 2018).
In order to
increase interest
and view of
customers,
managers of
company
needed to share
video onto
Youtube and
also share to
different social
media platform
in order to
increase like and
share of their
videos
In this,
company look
views and also
gather various
data of
feedback in
order to
determine
necessary
information as
well as success
of campaign.
After this, all
viewers need to
be informed
from upcoming
event at Adidas
Shoes through
websites.
Twitter Managers of
marketing
campaign
assign correct
imagery in order
to share it on
Twitter along
with use of
effective
Hashtags which
does not
confuse
customers with
other posts.
Firm can also
create original
hashtags which
helps to meet
audience.
It helps to make
post viral and
allow firm to post
on regular basis
which is not
forgotten easily
by customer (De
Paepe, Zhu, and
Depryck, 2018).
For checking
insights on post
and also to
search about
hashtags use
by customer
while posting
their pictures
and tweeting
about Adidas
Shoes and also
examine about
who has
reacted to
further insights
for success
product
campaign.
In this all
interested
views will be
informed by
company about
upcoming event
of company
through their
websites.
Webpage In this,
managers of
company needs
to ensure
information
used by
company is
informative as
It also helps to
check error in
system and
maintenance
required in
campaign.
This campaign
helps to
analyses
numbers and
views of
webpage as
there is link on
different
In also helps to
look at different
feedback form
views of
websites and
also talk about
potential buyers
of Adidas

well as intended
for purpose of
specified target
market It also
helps in making
web page of
company more
efficient and
easy for
navigate.
platform of
social media of
Adidas Shoes.
shoes and
events that take
place.
Communication 1: Facebook
Attention: Adidas footwear is one in every of corporation that is the use of exclusive
colour of footwear and additionally consistent modifications in layout of in 10 2nd
motion pictures advantage attentions of consumer (Mitchell, and Teti, 2020). This
enables enterprise to draw hobby of consumer through displaying them exclusive
layout in exclusive colors.
Interest: For growing hobby of customers in footwear, corporation wishes to apply
powerful headline that is utilized in exclusive posts. Company is likewise including
hyperlink in their web sites that is enables consumer to attain to internet site of
enterprise. This is one in every of powerful in addition to speedy method so as to
hold hobby of consumer.
Desire: For developing preference in minds of consumer, enterprise is the use of
headline that put into effect footwear which fits fashion of want of consumer. This
enables merchandise of enterprise is goal to particular goal marketplace however
may be additionally focused to exclusive personalities in marketplace. Adidas shoe is
the use of headline like play maximum traditional line which suggests that footwear is
handy for gambling any sorts of sports activities and additionally create preference
amongst customers.
Action: Company is likewise including hyperlink or display now choice which
enables customers to attain to attain to internet site of Adidas. User of Facebook
also can comment, like and proportion of various publish of enterprise and might
offer wonderful or bad comments approximately merchandise of enterprise.
Communication 2: Instagram

Attention: Attention of person may be advantage with use of specific layout of
footwear for reason of attracting clients in the direction of submit of organization.
Interest: Caption utilized by organization for his or her merchandise wishes to be
personalised so one can construct robust courting with organization (Rezgui, Mhiri,
and Ghédira, 2018). Adidas Shoes are imparting reductions on their merchandise so
one can create hobby of person for his or her merchandise and those pix additionally
permit person to remark approximately merchandise which facilitates to boom their
hobby extra approximately product.
Desire: Hashtags also are created through organization so one can boom
consciousness of emblem as specific person are the usage of those hashtags.
Customers of Adidas footwear are taking their pics of footwear and submit it on their
Instagram account with hashtags and organization additionally submit those pics on
their personal account. It is one in every of technique of marketing and marketing
which create layout in minds of numbers of clients as consumer’s hare glad through
the usage of merchandise of organization and additionally create tremendous
photograph of surrounding of merchandise.
Action: Company is likewise including hyperlink on their web page which permit
person to immediately go to internet site of organization so one can buy
merchandise. It additionally lets in person to remark, like and percentage submit with
their buddies and own circle of relatives members.
Communication 3: Twitter
Attention: Constant converting layout and colorings of footwear of Adidas is eye
catching for clients which advantage interest of many customers. Interest: As this
submit consists of caption of “turning into one in every of world's quickest runner is
simply depend of time (Salehi, and Masoule, 2017). She noticed her personal
direction to turn out to be end line” as Adidas is growing sports activities footwear
that's snug for sportsperson and for everybody who loves sporty footwear.
Desire: This submit additionally containing photograph of sportsperson who can
create impact in minds of person and creates preference to shop for merchandise of
Adidas.
Action: Post of organization additionally comprise buy operation with which person
can attain to internet site of organization so as to shop for merchandise of

organization. They also can offer remarks and issues associated with merchandise
on submit of organization.
Communication 4: YouTube
Attention: By displaying a sportsperson of their video, organization can intrigue
customers who's seeking out game footwear.
Interest: Main reason of this video is offer consciousness approximately
merchandise of organization. This permit customers to look exciting matters
approximately footwear of organization and additionally create hobby of customers
through seeing endorsement of merchandise of organization aleven though a
sportsperson.
Desire: There are diverse traits of footwear that's to be defined on this movies and
additionally create preference of person through visible aesthetic of footwear.
Action: Adidas footwear YouTube platform is containing diverse hyperlinks wherein
visitors of organization can see merchandise and additionally their prices. They also
can purchase merchandise of organization shape that internet site.
Communication 5: Website
Attention: Adidas footwear is thought for his or her sporty footwear in specific layout
for specific clients. Therefore preliminary appearance of web sites is displaying pics
of footwear (Scott, and Pinkert, 2020).
Interest: There are specific layout and editions are to be had of Adidas footwear on
their web sites which create hobby of person on merchandise of organization.
Desire: This internet site is beneficial for clients because it offer diverse statistics
approximately organization and its merchandise. Adidas is generating footwear for
men, girls and youngsters which additionally comprise specific range that create
layout of a consumer.
Action: Websites of Adidas permit person to shop for merchandise to clients.
Company has additionally supplied hyperlink in their internet site on specific platform
inclusive of Instagram, Facebook, twitter, YouTube and plenty of extra. This mirrored
image facilitates to apprehend specific method utilized by Adidas footwear marketing
campaign in border to boom their sales, profit, emblem consciousness and loyalty of
clients.
Reflection on Campaign

Company is the usage of specific platform of social media inclusive of Facebook,
Instagram, Youtube, Twitter and others. For improvement of this social media
marketing campaign Adidas consists of use of social media platform because it
facilitates to market it merchandise of organization with none cost. It additionally
facilitates to Increase consciousness of merchandise of organization and permit
organization to attain to numbers of customers. As Facebook is maximum used
social media platform which facilitates organization to market it their merchandise
and additionally offer hyperlink which facilitates consumer to attain to merchandise of
organization. Instagram is gaining growing reputation amongst younger customers
which offer benefit to organization as with use of this platform, Adidas can advantage
interest of clients.
Conclusion
From above referred to venture report, it may be concluded that advertising
marketing campaign utilized by organization allows them to acquire their targets of
growing sales, profit, engagement of client with organization and additionally boom
their loyalty with brand. There are unique social media platform to be utilized by
organization along with Instagram, Facebook, Twitter, YouTube which boom
engagement of clients with web sites of organization.

References
Books and Journals
Altıok, S., Başer, Z. and Yükseltürk, E., 2019. Enhancing metacognitive awareness of
undergraduates through using an e-educational video environment. Computers &
Education, 139, pp.129-145.
Blumberg, P., 2019. Making Learning-Centered Teaching Work: Practical Strategies for
Implementation. Stylus Publishing, LLC.
Burns, A. and Siegel, J., 2018. Teaching the four language skills: Themes and issues. In
International Perspectives on Teaching the Four Skills in ELT (pp. 1-17). Palgrave
Macmillan, Cham.
Cabau, B., 2017. E-portfolio as a tool to respond higher education ambitions and societal
expectations. In E-Portfolios in Higher Education (pp. 141-154). Springer,
Singapore.
Chng, S.I., 2018. Incorporating reflection into computing classes: models and challenges.
Reflective practice, 19(3), pp.358-375.
De Paepe, L., Zhu, C. and Depryck, K., 2018. Online language teaching: Teacher perceptions
of effective communication tools, required skills and challenges of online teaching.
Journal of Interactive Learning Research, 29(1), pp.129-142.
Mitchell, C. and Teti, S.L., 2020. Ensuring certified healthcare ethics consultants are
competent to practice. The American Journal of Bioethics, 20(3), pp.24-27.
Rezgui, K., Mhiri, H. and Ghédira, K., 2018. Towards a common and semantic representation
of e-portfolios. Data technologies and applications.
Salehi, M. and Masoule, Z.S., 2017. An investigation of the reliability and validity of peer,
self-, and teacher assessment. Southern African Linguistics and Applied Language
Studies, 35(1), pp.1-15.
Scott, J.B. and Pinkert, L.A., 2020. Integrative Techne, Transdisciplinary Learning, and
Writing Program Design. College English, 82(5), pp.492-506.
Online
Adidas Shoes Campaign, 2021{Available through: <https://www.facebook.com/adidas/>
Adidas Instagram Post, 2021 {Available through: <https://www.instagram.com/adidas/>
Post of Adidas On Twitter {Available through: <https://twitter.com/adidas?lang=en>
Video of Adidas On official Youtube account {Available through:
<https://www.youtube.com/user/adidas>
Official Website of Adidas {Available through: <https://shop.adidas.co.in/>