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Elements of Promotional Mix Doc

   

Added on  2020-05-11

8 Pages1994 Words188 Views
Running Head: Marketing 1Project Report: Marketing
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Marketing 2ContentsIntroduction.......................................................................................................................3Product overview..............................................................................................................3Marketing Strategies.........................................................................................................3Primary target market...................................................................................................3Secondary target market...............................................................................................3Segmentation................................................................................................................4Store layout...................................................................................................................5Pricing strategies...........................................................................................................6Elements of promotional mix.......................................................................................6Conclusion........................................................................................................................7References.........................................................................................................................8
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Marketing 3Introduction:Marketing is the analysis of the business through identifying the market condition andthe position of the company in the market. It is an action of selling and promoting the services or the products which includes advertising and the market research. It is an activity, institutions set, creation processing, delivering, communicating, and exchanging the values with the customers, partiers, clients and the society at a huge level. Product overview:For this report, I have chose, the Coles finest coffee capsules. These capsules are manufactured by the Coles group and sold by them in their own outlets. These capsules are launched by the company into the Australian market. Currently the growth rate of these capsules is bit high. Australian people are showing their interest towards this product. Marketing Strategies:As the product is new in the market and entire people are not aware about this productthan it is the duty of the marketing manager of the company to make new strategies and set the product into the customer’s mind. Marketing straygies basically combines all the objectives and the goals of the company into a single comprehensive plan. The strategy of the“COLES FINEST COFFEE CAPSULES” must be drawn according to the market research and must focus over the product mix of the company to achieve the highest profit and for the sustainability of the business (Barros and Oberle, 2012). Primary target market:Primary target market is the segment of the market which would offer the best chances to the company to make the profits. The primary target of the company is the office going people of the country who don’t have the time to make the coffee. These coffee capsules would help them to complete the craving of the coffee. The other primary target market of the comapny would be the coffee lovers and the drip coffee drinkers, whole bean buyers etc. (Dibb and Simkin, 2016).Secondary target market:The secondary target market is the segment of the market which would offer the good chances to the business to sell the products and make the profits from the marketplace. The secondary target market of the company is the university student and the high school students
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