Marketing Strategies for Cosmos Online Café: A New Venture

This presentation focuses on the marketing concepts and related functions for incorporating new online coffee venture named Cosmos Café. It will sell international coffee products from the online dashboard mechanism and focus on customizing the coffee products as per the client’s needs.

NEW VENTURE (COSMOS
ONLINE CAFÉ)
Name of the Author-
University Name-

INTRODUCTION
 This presentation focuses on the marketing
concepts and related functions for
incorporating new online coffee venture.
 It will sell international coffee products from
the online dashboard mechanism
 The name of new venture would be Cosmos
Café which will sell affordable unique coffee
to clients.
 It will focus on customizing the coffee
products as per the client’s needs.

KEY POINTS OF PRESENTATION
 Developing a marketing pitch for the
investors.
 Assessing the potential benefits and
drawbacks of business.
 Identify the marketable problems with the
newly developed online coffee sale portal.
 Assessing the coverage towards the potential
clients.

CORE COMPETENCY OF COMPANY
 Focused on using the cognitive technologies
to develop Chatbot.
 Strengthen the online support chat for
business.
 Focused on product differentiation strategy.

MARKETING PROCESS OF COSMOS
CAFÉ
 The online chain will be
developed to connect
with clients in virtual
world.
 Strengthen the business
outcomes.
 Focus on customizing the
international coffee
product.

MARKETING STRATEGIES OF COSMOS
CAFE
 Market segmentation- customize the coffee
products as per the clients needs.
 Target market strategies- focus on client’s
taste
 Marketing mix- develop Cost leadership and
product differentiation strategy

BUSINESS OBJECTIVES OF COSMOS CAFE
 Bringing international coffees.
 Attract clients through quality coffee
products and aligning the interest with the
online business market.
 Focus on target market profile and business
positioning.

PROBLEMS OF COSMOS CAFE
 Installation of Chatbot in system may
requires hiring IT experts.
 Developing of online market with wide range
of competition.
 Customizing the international Coffees may
destruct the essence of international drinks.

ESTIMATED FINANCIAL ANALYSIS OF
COSMOS CAFÉ
 Price of Cosmos Café would be 15% plus
business cost.
 Cost of the international coffees would be
30% less as compared to offline sales.
 It focus on easy delivery and best quality
international coffee products.

MARKET PROBLEM SOLVING
STRATEGY
 Newly developed Chatbot will strengthen the
client’s satisfaction .
 It will also allow clients to get international
coffee drinks.
 Set up proper marketing process model to
attract high number of clients.

AFFECTS ON THE CLIENTS
 Upgraded system model to resolve client's
issues.
 Instant delivery of international coffee
products.
 Developing online dashboard mechanism to
reach to numerous clients in market.

TARGET MARKET AND OPPORTUNITY
IN BUSINESS
 Focus on College going young.
 Wide range of market due to online market
coverage.
 Install new Chatbot to strengthen SEO
(Solomon, 2014).

ISSUES TO ENTER INTO THE
VIRTUAL MARKET
•High competition with the offline Cafes.
•Hiring of IT experts and employees.
•Developing of core competency to win over the market.
•Enter into the strategic alliance with other IT company
may result to high cash outflow (Wei, Samiee, and Lee,
2014).

PROJECTED SALES OF COSMOS CAFÉ

OPPORTUNITY AND
BUSINESS GROWTH
Aim to provide online business channel by
capturing more clients
Newly advance coffee products will also strengthen
project sales.
The profit earning capacity would be high based on
high turnover (Rindfleisch, and Moorman, 2013).

CONCLUSION
High business growth.
Low competition.
Focus on developing and strengthen market share by
grabbing more clients.
Keeping price of the products low and high quality.

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