logo

Marketing Strategy of Mercedes

   

Added on  2020-12-09

13 Pages4113 Words325 Views
MARKETING STRATEGIES
Marketing Strategy of Mercedes_1
EXECUTIVE SUMMARYIt can be said that marketing strategies are very important for any business in order tomaintain their production and profitability to higher levels. Marketing strategies will help tomake decisions regarding suitable and necessary changes that help to drive overall performancewhich increase productivity and customer satisfaction. Mercedes is one of the top luxury carbrands deliver cars with high quality services and features. An average person is not able topurchase cars with such high prices. There are so many models launched by brand in the markettowards customers in which AMG is one of the most favorite models of customers. Mercedes isa global automobile organization and a division of German firm Daimler AG. There is someluxury items offered by brand such as vehicles, coaches, buses and Lorries in the marketeffectively and it is headquartered at Stuttgart, Baden Wurttemberg. In addition to this, it is atough competitor in the market, competing all the other rivalry firms in same sector such asBMW and Audi. Marketing strategies with the effective evaluation of market will help managersto make changes in features and models of cars in order to increase productivity and profits.
Marketing Strategy of Mercedes_2
ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1SITUATIONAL ANALYSIS......................................................................................................1COMPETITIVE ADVANTAGE (USP)......................................................................................3MARKETING STRATEGY.......................................................................................................3PART 2............................................................................................................................................4SEGMENTATION TARGETING & POSITIONING................................................................4OBJECTIVES AND GOALS......................................................................................................5MARKETING STRATEGIES AND RECOMMENDATIONS.................................................6RECOMMENDATIONS.............................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Marketing Strategy of Mercedes_3
INTRODUCTIONMarketing strategies are very crucial for business that it helps to manage changes withinfirm and production in order to enhance profitability (Cronin, Smith and Martinez, 2011). Thereport is based on Mercedes brand which offers luxury cars, buses, Lorries and coaches tocustomers in the market. In addition to this, PESTLE and SWOT analysis of Mercedes brandwill be covered in this report along with effective evaluation of competitive advantage in termsof unique selling price. In this, brand culture, internal and external environmental analysis andstrategies with the help of SMART marketing objectives and goals will be covered. The reportwill also provide marketing strategies with determination of sales, profitability and growth. Inaddition to this, segmentation targeting and positioning with SMART objectives and goals willbe defined. Finally, the report will cover marketing strategies as recommendations in order toincrease production, profitability and customer satisfaction.PART 1SITUATIONAL ANALYSISPolitical: It can be said that the taxation system is one of the most major political issue forMercedes which affect the imported car business. Tax is calculated on car cost and other chargedbased on engine category. This will affect the production as well as price of products andservices offered by firm in the market. Economical: Economical changes such as exchange rates, interest rates, price of imported carsetc. This will affect the price and productivity of cars and increase further expenses (Ryan,2016). Foreign exchange rates also affect the fair price.Social: Social changes such as trends, culture, choices, taste and other preferences which affectthe production and profitability. People who are earning higher income able to purchase carsfrom Mercedes brand. In addition to this, the brand is successful in Malaysia.Technological: Technological changes such as latest and updated techniques, skills, knowledgeand equipment’s which will help to drive effectiveness of production process. The firm shouldadopt latest technology and techniques that helps to manage productivity and customersatisfaction.Legal: Legal changes are managed and controlled by local government. Rules and regulationsinvolved in business as well as market are formulated in order to manage different activities1
Marketing Strategy of Mercedes_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategies for Mercedes: Enhancing Production and Profitability
|9
|3413
|82

Mercedes Benz PESTLE Analysis
|14
|3521
|69

Strategic leadership assignment : Mercedes-Benz
|29
|6008
|48

Report On Mercedes Company - Expansion Of Croove In Global Market
|10
|2925
|170

(PDF) Operations Management Assignment
|12
|3864
|73

CSC 402- Report on Electric Buses in Germany
|29
|5865
|63