Marketing Strategies for Mercedes: Enhancing Production and Profitability

MARKETING STRATEGIES

PART 1
EXECUTIVE SUMMARY
It can be said that marketing strategies are very important for any business in order to
maintain their production and profitability to higher levels. Marketing strategies will help to
make decisions regarding suitable and necessary changes that help to drive overall performance
which increase productivity and customer satisfaction. Mercedes is one of the top luxury car
brands deliver cars with high quality services and features. An average person is not able to
purchase cars with such high prices. There are so many models launched by brand in the market
towards customers in which AMG is one of the most favorite models of customers. Mercedes is
a global automobile organization and a division of German firm Daimler AG. There is some
luxury items offered by brand such as vehicles, coaches, buses and Lorries in the market
effectively. The headquarter is located in Stuttgart, Baden Wurttemberg. In addition to this, it is a
tough competitor in the market, competing all the other rivalry firms in same sector such as
BMW and Audi. Marketing strategies with the effective evaluation of market will help managers
to make changes in features and models of cars in order to increase productivity and profits.
INTRODUCTION
Marketing strategies are very crucial for business that it helps to manage changes within
firm and production in order to enhance profitability. The report is based on Mercedes brand
which offers luxury cars, buses, Lorries and coaches to customers in the market. In addition to
this, PESTLE and SWOT analysis of Mercedes brand will be covered in this report along with
effective evaluation of competitive advantage in terms of unique selling price. In this, brand
culture, internal and external environmental analysis and strategies with the help of SMART
marketing objectives and goals will be covered. The report will also provide marketing strategies
with determination of sales, profitability and growth. In addition to this, segmentation targeting
and positioning with SMART objectives and goals will be defined. Finally, the report will cover
marketing strategies as recommendations in order to increase production, profitability and
customer satisfaction.
SITUATIONAL ANALYSIS
Political: It can be said that the taxation system is one of the most major political issue for
Mercedes which affect the imported car business. Tax is calculated on car cost and other charged