Marketing Strategies for a Newly Developed App Targeting Millennials

Management

EXECUTIVE SUMMARY
In the mentioned report, a brief description of the app and its in built are discussed and
how it would to the targeted segment which is millennials having the age range from 18 to 36
years. Millennials represent a significant market in terms of influence and purchasing power. It is
incredibly beneficial to change the digital marketing plan to better engage these consumers by
getting a deeper understanding of their purchase process and the forms of marketing they enjoy.
The report examines the various digital marketing practices including an analysis of e-marketing
and m-marketing strategies and gives recommendation about which digital marketing practice is
appropriate for the success of the company. And also, a brand-new marketing mix is developed
on the basis of the targeted segment which the company is targeted for the success of the app.
The importance of the mobile phone, which is utilized by people of all ages in this day and age,
cannot be overstated (Baporikar and Fotolela, 2021). Mobile apps may more efficiently improve
communication through web surfing, social networking, and email; they can also offer
amusement through games and music; they can also be used as a utility tool. However, it is not
limited to it. Additionally, mobile applications affect business. In a research looking at how
using the app for business may affect it.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
Aim of the report:........................................................................................................................4
Overview of the product..............................................................................................................4
Structure of the report..................................................................................................................4
BODY..............................................................................................................................................5
Literature......................................................................................................................................5
Research.......................................................................................................................................7
Discussion....................................................................................................................................8
Findings.......................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Aim of the report:
The aim of the report is to analyse the marketing strategies for a newly developed app and how
its targeted segment ‘millennials’ should be targeted to gain maximum benefits. The study
scrutinizes at how the app's existence and position in the market are impacted by the marketing
mix that the app developers chose. With the aid of this report, app developers can establish an
app's presence and strengthen their market position by connecting with their intended audience.
Overview of the product
The app has generated for the Millennials that has a age range from 16 to 36 years old. Android
apps are constructed using a number of independent components. An activity, for instance, is a
kind of app component that offers a user interface (UI). The user touches the app's icon to begin
the "primary" action. Additionally, it can point the user to an activity from another source, such a
notice or another app. The program may carry out background operations without a user
interface thanks to additional components like Work Manager. The remaining app components
may be learned more about at Application foundations after the app has been built (Coelho,
2021). The app has different features within it for example if it is particularly for clothing then, it
has different sections for different people by fulfilling their needs. It has the specific feature of
in-built trials just by choosing the outfit which gives the customer a virtual image of the product
and helps them in better selection.
Structure of the report
In the report, a brief description of the app with its features and functions is explained. The
report consists of different headings with some sub headings which determines the overall
market strategies used for the development and promotion of the app. An evaluation of the
digital marketing practices with an analysis of mobile marketing and e-marketing and how the
company can use appropriate digital marketing practice for the success of the organisation. The
report recommends the specified strategy based on the segment that the company is targeting for
maximum benefits. The structure of the report is followed with introduction of the app ,
literature, research that has done to analyse the marketing strategies with reference to the